Why are Luxardo so expensive?

Answered by Arthur Reyes

Luxardo cherries are known for their high price tag, and there are several reasons behind this. One of the main factors is the type of cherry used – Luxardo uses marasca cherries, which are only grown in a specific region of northeastern Italy. These cherries have a distinct flavor and are considered a delicacy. The limited availability of marasca cherries contributes to their higher cost.

Luxardo cherries are made using a traditional candying process that has been passed down through generations. This process involves carefully selecting the best cherries, removing their stems, and then candying them in a thick syrup made from the cherry . This labor-intensive process requires time and attention to detail, resulting in a higher cost for the final product.

Another reason for the expense of Luxardo cherries is the high quality of ingredients used. Luxardo takes pride in sourcing the best cherries and ensuring that only the finest ingredients are used in their production. This commitment to quality comes with a higher price tag, but it also guarantees a superior product.

Luxardo cherries are also known for their long aging process. After candying, the cherries are left to mature and develop their flavors for an extended period of time. This aging process adds depth and complexity to the cherries, but it also increases the cost as it requires storage space and time investment.

Additionally, Luxardo cherries are often packaged in beautiful glass jars, which adds to their overall price. The packaging is not just for aesthetics but also serves to protect the cherries and maintain their quality.

It's worth noting that the luxury and exclusivity associated with Luxardo cherries also contribute to their higher price. They are often considered a premium product and are sought after by cocktail enthusiasts and connoisseurs. This demand, coupled with the limited availability and high production standards, drives up the price.

Luxardo cherries are expensive due to the use of marasca cherries, a rare and unique variety grown only in northeastern Italy. The labor-intensive candying process, high-quality ingredients, long aging period, and premium packaging also contribute to their higher cost. Luxardo cherries are considered a luxury product and are highly sought after by those who appreciate their exceptional flavor and quality.