Elvis Juice is called that because it is a clever and catchy play on words that combines two iconic names: Elvis Presley and grapefruit juice. The name is a nod to the rock and roll legend and his love for both music and the fruit, creating a unique and memorable brand identity.
The inspiration for the name came from the beer itself, which is a delicious grapefruit-infused IPA. The combination of the bold, hoppy flavors of an IPA with the zesty, citrusy notes of grapefruit creates a refreshing and distinctive taste experience. Just like Elvis Presley, who was known for his bold and charismatic presence on stage, Elvis Juice stands out in the world of craft beer with its bold flavors and unique twist.
The decision to change the co-founders' names to Elvis was a fun and playful way to fully embrace the spirit of the beer and pay homage to the King of Rock and Roll. By legally changing their names to Elvis, the co-founders demonstrated their passion and dedication to their craft, as well as their commitment to creating a brand that stands out from the crowd.
The Presley Estate's notice may have initially posed a challenge, but instead of backing down or compromising, the BrewDog team chose to embrace the situation and turn it into an opportunity for creativity and innovation. By adopting the name Elvis, the co-founders not only showed their love for the beer, but also their determination to push boundaries and challenge conventions.
The name Elvis Juice not only captures the essence of the beer, but also reflects the rebellious and irreverent nature of the BrewDog brand. BrewDog has always been known for its bold and unconventional approach to brewing, and the name Elvis Juice perfectly embodies this ethos. It is a name that sparks curiosity, grabs attention, and invites people to try something new and exciting.
Elvis Juice is called that because it cleverly combines the iconic names of Elvis Presley and grapefruit juice, reflecting the beer's unique flavor profile and the brand's rebellious spirit. The decision to legally change the co-founders' names to Elvis further emphasizes their passion and commitment to creating a standout beer and brand. By embracing the name, BrewDog has created a beer that is not only delicious, but also memorable and distinctive in the world of craft beer.