Fast forward to 2017, and news broke that Constellation Brands had acquired Funky Buddha Brewery. Constellation Brands, a leading producer and marketer of beer, wine, and spirits, saw the potential in Funky Buddha's brand and product offerings. This acquisition was a strategic move for Constellation Brands to further expand its presence in the craft beer market.
Being a sommelier and brewer, I could understand why Constellation Brands saw value in acquiring Funky Buddha Brewery. Craft beer had been experiencing a surge in popularity, and Funky Buddha had managed to carve out a niche for itself with its distinct and imaginative brews. By adding Funky Buddha to their portfolio, Constellation Brands could tap into this growing demand for unique and flavorful craft beers.
The acquisition by Constellation Brands provided Funky Buddha with access to additional resources and distribution channels. This meant that more people would have the opportunity to experience their exceptional beers. It also allowed Funky Buddha to expand its production capabilities and meet the increasing demand for its products.
While some craft beer enthusiasts expressed concerns about the acquisition, fearing a loss of the brewery's independent spirit and creativity, Funky Buddha has continued to thrive under Constellation Brands' ownership. The brewery has remained committed to its core values and innovative approach to brewing, ensuring that its beers continue to push boundaries and delight beer lovers.
Constellation Brands acquired Funky Buddha Brewery in 2017, recognizing the brewery's unique offerings and the potential for growth in the craft beer market. This acquisition has allowed Funky Buddha to expand its reach and production capabilities while staying true to its creative and imaginative brewing roots.