Early Times whiskey was originally owned by Brown-Forman, a renowned American spirits and wine company. Brown-Forman, which has a rich history dating back to 1870, acquired Early Times in 1923, making it one of the first brands to join their portfolio. Early Times has a fascinating history, with its roots tracing back even further to 1860 when it was first established.
However, in a surprising turn of events, Early Times whiskey was sold to Sazerac Company in 2020. This move came as a shock to many in the industry, as Early Times had been a part of Brown-Forman's brand lineup for nearly a century. The sale of Early Times was undoubtedly a significant decision that reshaped the ownership landscape of this historic whiskey brand.
As an expert sommelier and brewer, I have had the opportunity to taste and appreciate Early Times whiskey throughout my career. I must admit that it holds a special place in my heart due to its long-standing heritage and the unique flavors it offers. It is always intriguing to explore the ownership dynamics of such beloved spirits brands, as it adds an extra layer of curiosity and fascination to the experience.
The decision to sell Early Times whiskey to Sazerac Company undoubtedly has its reasons, which may include strategic considerations, market dynamics, and portfolio adjustments. While I don't possess insider information regarding the specifics of the deal, it is not uncommon for spirits companies to make such ownership changes to align with their long-term goals and objectives.
It is worth noting that Brown-Forman's decision to sell Early Times does not diminish the brand's historical significance or the quality of the whiskey itself. Early Times has a loyal following of whiskey enthusiasts who appreciate its smoothness, richness, and distinct character. The change in ownership may bring about new opportunities for the brand to expand its reach and continue its legacy under Sazerac's stewardship.
Early Times whiskey was originally owned by Brown-Forman, a prominent spirits and wine company, before being sold to Sazerac Company in 2020. This change in ownership adds an interesting chapter to the brand's long history and opens up possibilities for its future development. As a sommelier and brewer, I appreciate the unique flavors and heritage of Early Times, and I eagerly await to see how it evolves under its new ownership.