What makes Blanton’s so rare?

Answered by Michael Weatherspoon

Blanton's is highly sought after and considered rare due to its limited supply and high demand. This rarity is a result of the brand's commitment to quality over quantity. Blanton's, now managed by Buffalo Trace Distillery, takes pride in crafting exceptional single barrel bourbon, which requires meticulous attention to detail and a longer aging process.

One of the main factors contributing to Blanton's rarity is its single barrel production. Unlike other bourbons that are blended from multiple , each bottle of Blanton's comes from a single barrel. This means that each barrel produces a limited number of bottles, and once that barrel is emptied, it cannot be replicated. This single barrel approach allows for greater variation in flavor profiles, as each barrel imparts its unique characteristics to the bourbon.

The aging process of Blanton's also adds to its rarity. Bourbon must legally be aged in new, charred oak barrels, and Blanton's is no exception. However, Blanton's takes this a step further by aging its bourbon for a longer period compared to many other brands. The longer aging process allows the bourbon to develop more complex flavors and aromas, resulting in a smoother and more refined product. However, it also means that each batch of Blanton's takes longer to produce, further limiting its availability.

Furthermore, the production capacity of Buffalo Trace Distillery, which now oversees Blanton's, is not limitless. While they have a reputation for producing high-quality bourbons, they can only produce a certain amount at any given time. This limited production capacity, combined with the high demand for Blanton's, creates a scarcity in the market.

Another aspect that contributes to Blanton's rarity is its popularity among bourbon enthusiasts and collectors. Blanton's has garnered a loyal following of fans who appreciate its exceptional quality and distinctive bottle design. The iconic stopper on each bottle features a horse and jockey in different poses, spelling out the word “Blanton's” when arranged in order. This collectible aspect of Blanton's encourages enthusiasts to seek out different bottle variations, further driving up demand and making it harder to find.

In my personal experience as a sommelier and brewer, I have witnessed the fervor surrounding Blanton's firsthand. I have seen customers eagerly inquire about its availability and express disappointment when it is not in stock. Blanton's has become a symbol of craftsmanship and exclusivity in the bourbon world, and its rarity only adds to its allure.

Blanton's Bourbon is rare due to its limited supply, high demand, single barrel production, longer aging process, limited production capacity of Buffalo Trace Distillery, and its popularity among enthusiasts and collectors. The combination of these factors creates a scarcity in the market, making Blanton's highly coveted by bourbon lovers around the world.