Conor McGregor no longer owns Proper No. Twelve whiskey. He and his business partners recently sold their majority stake in the Irish whiskey brand to Proximo Spirits for a whopping $600 million. This sale marks a significant milestone for McGregor and his team, as it allows them to cash in on the success and popularity of Proper No. Twelve.
As an expert sommelier and brewer, I have been following the rise of Proper No. Twelve closely. It was launched in 2018 by McGregor and his partners, with the aim of creating a high-quality Irish whiskey that would appeal to both whiskey enthusiasts and McGregor's fan base. The brand quickly gained attention due to McGregor's star power and marketing efforts, becoming one of the fastest-growing whiskey brands in the world.
While McGregor no longer owns the brand, his involvement in its creation and promotion cannot be ignored. McGregor's passion for whiskey was evident throughout the development of Proper No. Twelve, and his personal experiences with Irish culture and heritage played a significant role in shaping the brand's image. McGregor's larger-than-life personality and ability to capture the public's attention undoubtedly contributed to the success of Proper No. Twelve.
The sale of Proper No. Twelve to Proximo Spirits is a strategic move that allows McGregor and his partners to capitalize on the brand's success while also benefiting from the resources and distribution network of a larger spirits company. Proximo Spirits, the parent company of renowned brands such as Jose Cuervo tequila and Bushmills Irish whiskey, is well-positioned to take Proper No. Twelve to new heights and expand its global reach.
For McGregor, this sale represents another milestone in his ever-expanding business empire. In addition to his achievements in the world of mixed martial arts, McGregor has successfully ventured into various business ventures, including clothing lines, endorsement deals, and now, the whiskey industry. His ability to leverage his personal brand and turn it into a lucrative business is a testament to his entrepreneurial skills.
While McGregor may no longer own Proper No. Twelve, his legacy will undoubtedly be intertwined with the brand for years to come. His impact on the whiskey industry, particularly in Ireland, cannot be understated. Proper No. Twelve has become more than just a whiskey brand; it has become a symbol of McGregor's success and a representation of Irish pride.
Conor McGregor no longer owns Proper No. Twelve whiskey. He and his business partners sold their majority stake in the brand to Proximo Spirits for $600 million, allowing them to capitalize on the brand's success and expand its global reach. However, McGregor's influence and involvement in the creation and promotion of Proper No. Twelve cannot be overlooked. His personal experiences and entrepreneurial skills have played a significant role in shaping the brand's image and success.