Who owns the Mascot wine?

Answered by Jesse Garza

The Mascot is owned by Will Harlan, who comes from the esteemed Harlan family in Napa Valley. Will Harlan is the founder of Mascot, which is a small-production label that focuses on producing wines from the younger vines of Harlan Estate, BOND, and Promontory.

The Harlan family is known for their dedication to producing high-quality wines and their commitment to the art and science of winemaking. They have a long history in the Napa Valley, with Harlan Estate being one of the most renowned and sought-after wineries in the region.

Will Harlan, being a member of the Harlan family, has been immersed in the world of wine from a young age. Growing up in Napa Valley, he developed a deep passion for winemaking and a strong connection to the land. This passion and connection led him to establish his own label, Mascot, which allows him to showcase the potential of the younger vines on the family's estates.

The Mascot wines provide an exclusive preview of the development of the Harlan Estate, BOND, and Promontory vineyards. These wines offer a unique perspective into the future of these esteemed estates, as they are made from the younger vines that will eventually contribute to the production of their flagship wines.

Owning and operating a small-production label like Mascot allows Will Harlan to experiment and express his own vision within the context of the family's winemaking legacy. It gives him the opportunity to explore the potential of the younger vines and showcase their unique characteristics.

In my personal experience, I have had the privilege of tasting wines from Harlan Estate, BOND, and Promontory, and they are truly exceptional. The attention to detail, the meticulous vineyard management, and the dedication to producing wines of the highest quality are evident in every sip. I can only imagine that the Mascot wines, being a preview of the future of these estates, would also be of exceptional quality and craftsmanship.

Will Harlan, as the owner of Mascot, continues the legacy of the Harlan family in producing outstanding wines from the younger vines of Harlan Estate, BOND, and Promontory. His passion for winemaking and his commitment to excellence shine through in every bottle of Mascot wine.