The Rise of Blue Bull Schlitz Malt Liquor

When it comes to , there are countless varieties to choose from, each with its own unique flavor and characteristics. One such beer that stands out from the rest is Schlitz Liquor, also known as Blue Bull. This iconic brew has gained popularity for its bold taste and distinctive branding. In this article, we will take a closer look at Schlitz Malt Liquor and explore what makes it a favorite among beer enthusiasts.

First and foremost, let's talk about the content. Schlitz Malt Liquor boasts an impressive 9% ABV (alcohol by volume). This higher alcohol content sets it apart from traditional beers and gives it a stronger kick. So if you're looking for a beer that packs a punch, Blue Bull is definitely worth a try.

Now, let's delve into the flavor profile of Schlitz Malt Liquor. This brew offers a rich and full-bodied taste that is both smooth and satisfying. It has a slightly sweet maltiness with hints of corn and grain. The higher alcohol content also adds a subtle warmth and depth to the overall flavor. This combination of flavors makes for a truly enjoyable drinking experience.

But it's not just the taste that makes Schlitz Malt Liquor stand out. The branding and advertising of this beer have also made it a memorable choice for many consumers. One cannot talk about Blue Bull without mentioning its iconic bull logo. This image has become synonymous with the brand and is instantly recognizable. The commercials featuring dueling bands, such as the Marshall Tucker Band and .38 Special, or the Four Tops and Kool and the Gang, have also left a lasting impression. These ads often ended with the Schlitz bull charging through a wall, solidifying the beer's strong and powerful image.

In terms of availability, Schlitz Malt Liquor can be found in various formats. Whether you prefer the classic Original Malt Liquor or the refreshing Ice Malt Liquor, there is a variant to suit every taste. Additionally, the Xtra Long Malt Liquor and Very Smooth offer even more options for those looking to explore the Schlitz range.

It is worth mentioning that Schlitz Malt Liquor has not been without controversy. In the 1990s, a lawsuit was filed against the beer's manufacturer, the G. Heileman Company, alleging that they were misleading customers by suggesting that the beer had more alcohol than it actually did. The lawsuit was eventually inherited by Stroh Brewery Co., who had acquired Heileman in a bankruptcy proceeding. While this incident may have tarnished the brand's reputation, it is important to note that Schlitz Malt Liquor continues to be enjoyed by many beer aficionados today.

Schlitz Malt Liquor, or Blue Bull, is a beer that offers a unique and bold drinking experience. With its higher alcohol content, rich flavor profile, and memorable branding, it has carved a niche for itself in the beer market. Whether you're a fan of its iconic bull logo or simply enjoy its distinct taste, Schlitz Malt Liquor is definitely a beer worth trying. So why not grab a bottle and see for yourself what the fuss is all about? Cheers!

What Beer Can Has A Blue Bull On It?

The beer can that features a blue bull on it is Schlitz Malt Liquor. Schlitz Malt Liquor is a popular brand known for its iconic bull logo. This particular beer has a high alcohol content, specifically 9% ABV (alcohol by volume).

In addition to its distinct blue bull logo, Schlitz Malt Liquor became famous for its advertising campaigns. These campaigns often featured dueling bands, such as the Marshall Tucker Band and .38 Special, or the Four Tops and Kool and the Gang. The commercials would typically end with the Schlitz bull charging through a wall, symbolizing the strength and power of the beer.

To summarize, the beer can with a blue bull on it is Schlitz Malt Liquor, which is known for its high alcohol content and memorable advertising campaigns featuring dueling bands and the charging bull.

beer with blue bull

What Is The Alcohol Content Of Blue Bull Beer?

The alcohol content of Blue Bull beer, also known as Schlitz Malt Liquor, is 5.9% ABV (Alcohol by Volume).

Is Schlitz Malt Liquor Still Being Made?

Schlitz Malt Liquor is still being produced and is available in various formats. Here is some detailed information about the different variants of Schlitz Malt Liquor:

1. Schlitz Ice Malt Liquor: This is a variation of Schlitz Malt Liquor that is brewed to be extra cold and refreshing. It is known for its smooth and crisp taste, making it a popular choice for those who prefer a chilled malt liquor experience.

2. Schlitz Xtra Long Malt Liquor: This variant of Schlitz Malt Liquor is brewed with a higher alcohol content, providing a stronger and more intense flavor profile. It offers a bolder malt taste and is often favored by consumers seeking a more robust drinking experience.

3. Schlitz Original Malt Liquor: This is the classic version of Schlitz Malt Liquor that has been enjoyed for decades. It features a smooth and balanced flavor, making it a go-to choice for many malt liquor enthusiasts.

4. Schlitz Very Smooth Lager: This is another offering from Schlitz that provides a different beer style experience. It is brewed as a lager, offering a lighter and crisper taste compared to the traditional malt liquor variations. It is known for its smoothness and easy drinkability.

Schlitz Malt Liquor continues to be manufactured and distributed by the Joseph Schlitz Brewing Company. It is available in a range of sizes, including cans and bottles, to cater to different preferences and occasions.

Please note that availability may vary depending on your location and the specific policies of local distributors. It is always recommended to check with your local retailers or visit the official Schlitz Malt Liquor website for the most up-to-date information on product availability.


Schlitz Malt Liquor, also known as Blue Bull, is a popular beer known for its iconic bull logo and advertising campaigns. With a strong ABV of 9%, it offers a potent and bold drinking experience. The brand has gained recognition through its unique commercials featuring dueling bands like the Marshall Tucker Band and .38 Special, as well as the Four Tops and Kool and the Gang. The commercials often ended with the Schlitz bull charging through a wall, leaving a lasting impression on viewers.

Schlitz Malt Liquor comes in various formats, including Ice Malt Liquor, Xtra Long Malt Liquor, Original Malt Liquor, and Very Smooth Lager, catering to different preferences. Each variant offers a distinct taste profile and drinking experience. Whether you prefer a stronger and bolder flavor or a smoother and more refreshing one, Schlitz Malt Liquor has something to offer.

Schlitz Malt Liquor is a brand that has stood the test of time, maintaining its popularity and reputation in the beer market. Its blue bull logo has become synonymous with strength and power, reflecting the boldness of the beer itself. Whether enjoyed at a party, during a game, or simply on a casual evening, Schlitz Malt Liquor with its blue bull logo is sure to leave a memorable impression.

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Thomas Ashford

Thomas Ashford is a highly educated brewer with years of experience in the industry. He has a Bachelor Degree in Chemistry and a Master Degree in Brewing Science. He is also BJCP Certified Beer Judge. Tom has worked hard to become one of the most experienced brewers in the industry. He has experience monitoring brewhouse and cellaring operations, coordinating brewhouse projects, and optimizing brewery operations for maximum efficiency. He is also familiar mixology and an experienced sommelier. Tom is an expert organizer of beer festivals, wine tastings, and brewery tours.