Did BrewDog Elvis Juice change their name?

Answered by Jesse Garza

BrewDog Elvis did change their name, but not in the way you might expect. Rather than changing the name of their , they went a step further and actually changed the names of their co-founders. This bold and unconventional move was in response to a notice they received from the Presley Estate, concerning the use of the name “Elvis” in their beer.

Instead of engaging in a legal battle or compromising their brand, BrewDog decided to take a humorous and creative approach. Both co-founders, James Watt and Martin Dickie, legally changed their names to “Elvis” by deed poll. This not only allowed them to keep the name of their popular beer, Elvis Juice, but also added a touch of whimsy and lightheartedness to the situation.

The decision to change their names was not taken lightly. It was a deliberate and calculated move to show their dedication to their brand and their commitment to pushing boundaries. By embracing the name “Elvis” wholeheartedly, they demonstrated their willingness to go the extra mile for their craft and their customers.

This name change was not just a legal maneuver; it was a statement of identity and a testament to the spirit of BrewDog. It showcased their irreverent and rebellious nature, which has been a key part of their success. By taking a seemingly absurd action, they turned a potential setback into an opportunity for creativity and publicity.

The name change also had a personal impact on the co-founders. It allowed them to fully embody the spirit of BrewDog and become synonymous with their brand. While it may have been a logistical challenge to update official documents and deal with the administrative aspects of the name change, it was a decision they fully embraced.

BrewDog Elvis Juice did change their name, but not the name of their beer. Instead, they took a bold and unconventional approach by legally changing the names of their co-founders to “Elvis.” This decision not only allowed them to keep the name of their popular beer, but also showcased their dedication to their brand and their willingness to think outside the box.