The merger of Coors and Miller did not specifically involve the brand Blue Moon. However, Blue Moon is indeed owned by MillerCoors, which is the result of the merger between SABMiller and Molson Coors.
To provide a more detailed explanation, let's first delve into the history of Blue Moon. Blue Moon Brewing Company was originally founded in 1995 by Keith Villa, a brewmaster at Coors Brewing Company. It was initially a part of the Coors family of brands and was known as Blue Moon Belgian White. The beer gained popularity with its unique Belgian-style wheat ale, garnished with a slice of orange, and became a go-to choice for beer enthusiasts.
Fast forward to 2008, when SABMiller and Molson Coors merged their U.S. operations to form MillerCoors. This joint venture brought together a wide range of well-known beer brands, including Miller, Coors, and Blue Moon. As a result, Blue Moon became a part of the MillerCoors portfolio.
It's worth noting that Blue Moon Brewing Company still operates as an independent entity within MillerCoors, with Keith Villa continuing to oversee the brand and its brewing process. The brand has expanded its offerings over the years, introducing new flavors and styles such as Blue Moon Mango Wheat, Blue Moon Belgian Table Pils, and Blue Moon Cinnamon Horchata Ale.
On a personal note, as a sommelier and brewer, I have had the opportunity to explore and appreciate the diverse range of beers produced by MillerCoors, including Blue Moon. I have always found Blue Moon to be a refreshing and enjoyable beer, particularly with its citrus notes and smooth wheat taste. It has been fascinating to witness the evolution of the brand and how it has become a staple in the craft beer scene.
While the merger of Coors and Miller did not specifically involve Blue Moon, the brand is indeed a part of MillerCoors, which was formed through the merger. Blue Moon continues to be brewed and enjoyed by beer enthusiasts around the world, offering a unique and flavorful experience.