It is true that Founders Brewing Company has been bought out. The brewery, which is based in Grand Rapids, Michigan, has merged with Avery Brewing Company, a brewery based in Colorado. The merger has resulted in the formation of a new division called Mahou USA, which is a part of the Madrid-based Mahou Group.
As an expert sommelier and brewer, I am familiar with Founders Brewing Company and their reputation for producing high-quality craft beers. The news of their merger with Avery Brewing Company is certainly significant in the beer industry.
The merger of Founders Brewing Company and Avery Brewing Company is not just a simple acquisition, but rather a larger consolidation within the industry. Mahou Group, the parent company of Mahou USA, already had a presence in the US market through Mahou Imports. By merging Founders Brewing Company and Avery Brewing Company under the Mahou USA division, Mahou Group is strengthening its position in the US craft beer market.
This merger is indicative of the current trends in the craft beer industry, where larger breweries and companies are seeking to expand their reach and diversify their offerings. Founders Brewing Company and Avery Brewing Company are both well-established and respected breweries in their own right, and their merger allows them to combine their resources, expertise, and distribution networks.
The formation of Mahou USA signifies the commitment of Mahou Group to the US market and its desire to become a major player in the craft beer industry. This is not Mahou Group's first foray into the US market, as they already had a presence through Mahou Imports. However, by merging Founders Brewing Company and Avery Brewing Company, Mahou Group is taking a significant step towards establishing a stronger foothold in the US craft beer market.
As an expert in the industry, I have seen similar mergers and acquisitions take place in the past. While they can sometimes lead to concerns about the impact on the quality and identity of the breweries involved, it is important to approach this merger with an open mind. Founders Brewing Company and Avery Brewing Company both have strong brand identities and loyal customer bases, and it is likely that Mahou USA will strive to maintain and build upon the reputation of both breweries.
Founders Brewing Company has indeed been bought out and merged with Avery Brewing Company to form Mahou USA, a new division of the Madrid-based Mahou Group. This merger represents a significant development in the craft beer industry and showcases the ongoing consolidation and expansion within the market. It will be interesting to see how Mahou USA, Founders Brewing Company, and Avery Brewing Company navigate this new chapter and continue to produce and distribute exceptional craft beers.