Conor McGregor does not own Howler Head whiskey. Howler Head is actually one of the labels under Wooler Brands Inc., a spirits company that produces a range of alcoholic beverages. McGregor, on the other hand, is the owner of Proper No. 12 whiskey, which is a separate brand.
I must admit, as a sommelier and brewer, I have always been fascinated by the world of spirits and the stories behind the brands. It's intriguing to see how celebrities and athletes are venturing into the alcohol industry, often bringing their own unique touch to the products they endorse or own.
Conor McGregor, known for his immense success in the UFC and his larger-than-life personality, decided to venture into the whiskey business, launching Proper No. 12 whiskey in 2018. The name “Proper No. 12” holds a special meaning for McGregor, as it pays homage to his Irish heritage and the neighborhood he grew up in, Crumlin, Dublin, which is in the postal district of Dublin 12.
As a whiskey enthusiast, I was naturally curious about Proper No. 12 and its origins. Upon further research, I discovered that McGregor is not involved with Howler Head, but rather, it is part of the portfolio of Wooler Brands Inc.
Howler Head is a bourbon-infused banana flavored whiskey that stands out with its unique flavor profile. It's interesting to see how different whiskey brands cater to different tastes and preferences, appealing to a wide range of consumers.
While McGregor has made a name for himself in the alcohol industry with Proper No. 12, it's worth noting that he is not the only celebrity or athlete to venture into this space. Many others have followed suit, using their fame and influence to promote and create their own spirits brands.
Conor McGregor does not own Howler Head whiskey. Howler Head is part of Wooler Brands Inc., while McGregor's involvement in the alcohol industry is through his ownership of Proper No. 12 whiskey. It's fascinating to see the diverse range of spirits and the stories behind each brand, as celebrities and athletes leave their mark on the industry.