Michael B. Jordan does have his own brand. In 2016, he launched his own production company called Outlier Society Productions. This was a significant step in his career as it allowed him to have more control over the projects he worked on and gave him the opportunity to bring his own creative vision to life.
Outlier Society Productions is not just a production company, but also a brand that represents Jordan's commitment to diversity and inclusion in the entertainment industry. One of the notable aspects of the company is its adoption of the inclusion rider, which Jordan publicly announced at the 2018 Oscars. The inclusion rider is a contractual provision that requires diversity and representation in the cast and crew of a film or television project. By being one of the first companies to adopt this rider, Jordan demonstrated his dedication to promoting diversity and giving opportunities to underrepresented groups in the industry.
Through Outlier Society Productions, Jordan has been involved in various projects that showcase his talent both in front of and behind the camera. For example, he starred in and produced the critically acclaimed film “Fruitvale Station” in 2013, which was a significant milestone in his career. This film not only garnered critical acclaim but also received numerous awards and nominations, including the Grand Jury Prize at the Sundance Film Festival.
In addition to his work in film, Jordan has also ventured into the world of fashion. He has collaborated with brands like Coach and has been featured in campaigns for luxury fashion houses. These collaborations and endorsements have allowed him to further establish his own personal brand and style.
It is also worth mentioning that Jordan's brand extends beyond his professional endeavors. He actively uses his platform to advocate for social issues and has been involved in various charitable initiatives. For instance, he has supported organizations like the Lupus Foundation of America and the Motion Picture and Television Fund Foundation.
Michael B. Jordan has successfully built his own brand through his production company, Outlier Society Productions, and his involvement in various projects that align with his personal values and beliefs. His commitment to diversity and inclusion in the entertainment industry, as well as his collaborations in fashion and advocacy work, have further solidified his brand and made him a prominent figure both in Hollywood and beyond.