As an expert sommelier and brewer, I am here to provide you with a detailed answer to the question of whether Stella has stopped making cider. It appears that Stella has indeed made some changes to its cider range, specifically the Stella Cidre range. According to a spokeswoman from Asda, they have recently reduced their Stella Cidre range due to a shift towards more premium world ciders.
AB InBev, the parent company of Stella, seems to be shifting its focus to the apple variant of cider with the aim of leading the premiumization of the premium apple cider sector. However, they are still supporting this focus by offering fruit variants of their cider.
It's worth noting that the decision to reduce the Stella Cidre range may have been influenced by consumer preferences and market trends. The demand for premium world ciders may have been on the rise, leading Stella to adjust their offerings accordingly.
As an expert in the industry, I have observed that the cider market has been evolving over the years. Consumers are becoming more discerning and adventurous in their choices, seeking out unique and high-quality ciders. This trend towards premiumization is not limited to ciders but can be seen across various alcoholic beverages.
In my personal experiences, I have witnessed the growing popularity of craft ciders that showcase different apple varieties and production methods. These ciders often have distinct flavors and characteristics, appealing to consumers who are looking for more than just a generic cider experience.
While Stella may have reduced its cider range, it does not necessarily mean that they have completely stopped making cider. It could be a strategic decision to focus on specific variants that align with their vision of leading the premium apple cider sector.
Stella has made changes to its cider range, specifically reducing the Stella Cidre range. However, they are still producing cider, with a focus on the apple variant while supporting it with fruit variants. This decision seems to be driven by a shift towards more premium world ciders and the desire to meet consumer demands for high-quality and unique cider options.