How did specs get its name?

Answered by Arthur Reyes

Spec's, the beloved retail chain in Texas, traces its roots back to 1962 when a visionary couple, Carroll B. “Spec” Jackson and his wife Carolynn, embarked on a journey to open their first store in Houston. The unique name of the store, which has since become synonymous with quality and variety, originated from Carroll's nickname – “Spec” – a playful nod to his distinctive spectacles.

Carroll's passion for eyewear and his distinctive became a defining characteristic, earning him the endearing nickname “Spec” among friends and acquaintances. It was this personal touch that inspired the couple to incorporate the name into their retail venture, giving birth to the iconic brand we know today as Spec's.

The choice to name the store after Carroll's nickname not only added a personal touch but also served as a conversation starter, sparking curiosity among customers and fostering a sense of familiarity and connection. This unique branding strategy played a crucial role in distinguishing Spec's from other retail establishments, allowing it to carve out its own niche in the market.

Spec's commitment to offering an extensive selection of products further solidified its reputation as a destination for discerning shoppers. From the early days, Spec's aimed to provide customers with a wide range of options, ensuring there was something for everyone. This dedication to variety became a cornerstone of the brand's identity, attracting customers who appreciated the abundance of choices and the personalized shopping experience.

Over the years, Spec's has expanded its presence across Texas, becoming a beloved institution known for its exceptional customer service and unparalleled product selection. The name itself has become synonymous with the values and principles that Carroll and Carolynn Jackson instilled in the company from its inception – a commitment to quality, diversity, and a personal touch.

As a sommelier and brewer, I have had the pleasure of witnessing the impact of Spec's in the Texas retail landscape firsthand. The store's name has become a familiar sight to me as I peruse the aisles, searching for unique wines or craft beers to add to my collection. The diverse range of options available at Spec's never ceases to amaze me, and I often find myself engrossed in the vast array of choices, discovering new and exciting products.

Furthermore, the knowledgeable and passionate staff at Spec's always adds an extra layer of enjoyment to my shopping experience. Whether I'm seeking advice on pairing a specific with a particular dish or exploring the latest trends in the industry, the staff's expertise and enthusiasm never fail to impress me. Their commitment to ensuring that every customer finds exactly what they're looking for is a testament to the values that Carroll and Carolynn instilled in their business.

Spec's got its name from Carroll B. “Spec” Jackson's nickname, which referred to his distinctive spectacles. This personal touch, combined with Spec's dedication to offering a wide variety of products, has established the brand as a beloved institution in the Texas retail scene. As a sommelier and brewer, I can attest to the impact and reputation that Spec's has built over the years, and I am grateful for the exceptional shopping experiences it continues to provide.