As an expert sommelier and brewer, I am excited to share the news that Leinenkugel's Summer Shandy will have an extended seasonal run, starting in January and lasting until September. This is a significant change for the brewery's flagship brand, as it has traditionally been available only during the summer months.
Personally, I have always enjoyed the refreshing and citrusy taste of Summer Shandy. It is the perfect beer to enjoy on a hot summer day or at a backyard barbecue. The combination of traditional wheat beer and natural lemonade flavors creates a unique and delicious drinking experience.
By extending the availability of Summer Shandy, Leinenkugel's is providing beer lovers with the opportunity to enjoy this popular brew for a longer period of time. This decision reflects the success and demand for the beer, as it has become one of the brewery's most successful seasonal offerings.
I believe that the decision to bring Summer Shandy into the retail marketplace earlier in the year is a smart move. It allows consumers to enjoy this refreshing beer during the warmer months, as well as during other seasons when they may be craving a taste of summer. Additionally, by extending the availability until September, Leinenkugel's is tapping into the fall season when people are still enjoying outdoor activities and gatherings.
From a business perspective, this move could also be beneficial for the brewery. By extending the availability of Summer Shandy, Leinenkugel's has the opportunity to increase sales and reach a larger consumer base. The popularity of the beer may continue to grow as more people discover and enjoy its unique flavor profile.
Leinenkugel's Summer Shandy will be available from January to September, providing beer enthusiasts with an extended opportunity to enjoy this refreshing and citrusy brew. I believe that this decision reflects the popularity and demand for Summer Shandy and will be well-received by consumers. Cheers to a longer summer season!