As an expert sommelier and brewer, I have had the opportunity to taste and evaluate a wide range of tequilas. When it comes to 818 Tequila, which has gained quite a bit of attention due to its celebrity hype, I have found it to be a bit hit or miss. While some people may enjoy it, I personally do not believe that it is worth the price.
One of the first things I noticed about 818 Tequila is its vanilla aftertaste. This flavor is quite prominent and can be overpowering, especially if you are looking for a more traditional and authentic tequila experience. It is important to note that this vanilla flavor is not necessarily a bad thing, but it does give the tequila a distinct sweetness that may not appeal to everyone.
When it comes to using 818 Tequila in cocktails, particularly in a margarita, I found that it did not mesh well. The vanilla aftertaste seemed to clash with the other ingredients and created a somewhat unbalanced flavor profile. However, I will say that the tequila may find better use in sweeter drinks where the vanilla flavor can be complemented rather than overshadowed.
In terms of comparing 818 Tequila to other well-known brands such as Patron, it falls short. While Patron may have its own critics, it is generally regarded as a high-quality tequila with a smooth and balanced flavor profile. 818 Tequila, on the other hand, lacks that same level of consistency. Some batches may be enjoyable, while others may be disappointing.
Price is also an important factor to consider when determining if a tequila is worth it. In the case of 818 Tequila, the celebrity hype and marketing may contribute to a higher price point. However, in my opinion, the quality of the tequila does not necessarily justify the price. There are other tequilas available at a similar or lower price range that offer a more consistent and enjoyable experience.
Ultimately, whether or not 818 Tequila is worth the price will depend on personal preference. If you enjoy a sweeter tequila with a prominent vanilla aftertaste, then you may find value in it. However, if you are looking for a more traditional and balanced tequila, there are better options available. I recommend exploring different tequilas and finding one that suits your taste preferences without solely relying on celebrity endorsements.