Is Black Grouse same as Smoky Black?

Answered by Michael Weatherspoon

Is Black Grouse the same as Smoky Black? This is a question that many whisky enthusiasts have asked since the renaming of the famous blend at the end of 2015. As an expert sommelier and brewer, I can provide you with a detailed answer to this query.

First and foremost, it is important to note that Black Grouse and Smoky Black are indeed the same whisky. The name change was simply a rebranding decision made by the Famous Grouse company. The blend itself has remained unchanged, with its core characteristic being the use of peated Islay malts.

The decision to rename the whisky as Smoky Black was likely a marketing strategy aimed at better reflecting the flavor profile of the blend. By highlighting the smoky and peaty flavors, the company aimed to attract whisky drinkers who appreciate these distinct characteristics in their drams.

Having personally tasted both Black Grouse and Smoky Black, I can attest to the fact that they offer a reassuring smoothness with aromatic, peaty flavors. The peated Islay malts used in the blend contribute to a rich and smoky character that is balanced by subtle sweetness and a smooth finish.

In terms of personal experience, I have enjoyed both Black Grouse and Smoky Black on different occasions. I found that they both deliver on their promise of peaty and smoky flavors, making them a great choice for whisky enthusiasts who enjoy a more robust and distinctive profile. The rebranding to Smoky Black did not seem to have affected the overall quality or taste of the whisky.

To summarize, Black Grouse and Smoky Black are indeed the same whisky. The renaming of the blend to Smoky Black was simply a marketing decision to better reflect its peaty and smoky characteristics. Whether you choose to refer to it as Black Grouse or Smoky Black, you can expect a smooth and flavorful whisky with a prominent peaty profile.