As a sommelier and brewer, I have had the opportunity to taste and evaluate a wide range of spirits, including rum. Bumbu rum is a unique offering in the rum category, and while it has its own distinct flavors and characteristics, I personally found it to be disappointing.
On first taste, Bumbu rum immediately stood out as being quite different from your typical rum. The dominant flavor profile was that of vanilla, with strong vanilla overtones that seemed to overpower any other flavors that may have been present. While I appreciate a touch of sweetness in my rum, I found that the sweetness in Bumbu was almost excessive, making it difficult to enjoy on its own or even with a simple mixer like soda water or tonic.
One of the main issues I had with Bumbu rum is its lack of complexity. The overwhelming vanilla flavor seemed to mask any other subtleties or nuances that may have been present. As a result, the rum felt one-dimensional and lacked the depth and richness that I look for in a high-quality spirit.
In terms of value for money, I also found Bumbu rum to be overpriced. The unique packaging and marketing may attract some consumers, but when it comes to the actual liquid inside the bottle, I believe there are better options available at a similar price point.
That being said, taste is subjective, and what may not appeal to me may be enjoyed by others. Some people may appreciate the bold vanilla flavor and find it enjoyable, especially if they prefer sweeter spirits. I can see how Bumbu rum could work well as a ingredient in cocktails or mixed drinks that call for a strong vanilla presence.
While Bumbu rum may have its own unique qualities and may appeal to certain palates, I personally found it to be disappointing. The dominant vanilla flavor and excessive sweetness made it difficult to appreciate the rum on its own or even with a simple mixer. Additionally, the lack of complexity and the relatively high price point make it hard for me to recommend Bumbu rum as a standout choice in the rum category.