As an expert sommelier and brewer, I have come across the controversy surrounding Crown Royal Bourbon Mash and its labeling as a “Bourbon Mash.” It is important to note that Crown Royal Bourbon Mash is actually a blended Canadian whiskey, not a bourbon. The term “Bourbon Mash” refers to the style or inspiration behind the whiskey, rather than its actual composition.
To understand the distinction, let's delve into the world of whiskey production. Bourbon, by definition, is a type of American whiskey made primarily from corn and aged in new charred oak barrels. The use of the term “bourbon” is legally protected and can only be used for whiskies that meet specific criteria set by the U.S. government. These criteria include the grain composition, aging process, and use of new oak barrels.
On the other hand, Crown Royal Bourbon Mash is a blend of Canadian whiskies, which typically have a higher rye content compared to their American counterparts. Canadian whiskies are known for their smoothness and lighter flavor profile, often achieved through a process called continuous distillation. This process allows for a greater degree of control over the final product, resulting in a consistent and approachable whiskey.
While Crown Royal Bourbon Mash may have been labeled in a way that suggests a connection to bourbon, it is important to understand that it is not a bourbon itself. The term “Bourbon Mash” in this context refers to the fact that the whiskey was inspired by the bourbon style, but it does not adhere to the strict legal definition of bourbon.
That being said, it is not uncommon for whiskey producers to utilize marketing strategies that evoke certain styles or traditions to attract consumers. In the case of Crown Royal Bourbon Mash, the use of the term “Bourbon Mash” may have been a deliberate choice to appeal to bourbon enthusiasts or those who appreciate the flavors associated with bourbon.
Crown Royal Bourbon Mash is not the same as a “Blenders' Mash.” It is a blended Canadian whiskey that draws inspiration from the bourbon style but does not meet the legal requirements to be considered a bourbon. It is important to read the label and do research to fully understand the composition and style of any whiskey you purchase, as labeling and marketing techniques can sometimes create confusion.