As an expert sommelier and brewer, I can confirm that Foster's lager is still available in the market. However, there have been some changes to the brand's marketing and production in recent years.
Additionally, CUB aims to price Foster's competitively against rival brands in order to regain market share. This move indicates that Foster's will be positioned as a more affordable option for consumers, making it an attractive choice for those seeking a budget-friendly beer.
It is worth noting that the Foster's lager being marketed as “Foster's Classic” has a 4.0% ABV and is sold in 375ml cans. This information is important for consumers who are familiar with the brand and its specific characteristics.
As a brewer, I have personally witnessed the impact of marketing strategies on beer brands. The decision to relaunch Foster's and increase local production suggests that CUB is investing in the brand and believes in its potential to compete in the market.
However, the success of this relaunch will ultimately depend on consumer reception and demand. While Foster's has a long history and a recognizable name, there are many other beer brands available that offer a range of styles and flavors. It will be interesting to see how CUB's efforts to position Foster's competitively will play out in the market.
Foster's lager is still available and is undergoing a relaunch in Australia. Consumers can expect to see an increase in local production and a competitive pricing strategy. However, whether Foster's can regain market share and appeal to consumers in a crowded beer market remains to be seen.