It is true that Molson Coors has decided to discontinue Icehouse Edge, along with other economy brands such as Keystone Ice and Miller High Life Light. This move is part of the company's broader strategy to focus on and “premiumize” its higher-end offerings.
As an expert sommelier and brewer, I understand the importance of constantly evolving and adapting to consumer preferences. The beer industry is no exception, and companies like Molson Coors often make decisions based on market trends and consumer demand. In this case, it seems that the company has decided to shift its focus towards their more premium and higher-priced beer brands.
Icehouse Edge, as an economy brand, may not have been meeting the desired sales targets or may have been facing competition from other similar offerings in the market. This could be one of the reasons for the decision to discontinue it. It is important for companies to regularly evaluate their product portfolio and make necessary adjustments to stay competitive in the market.
While I don't have any personal experiences or specific information about Icehouse Edge's discontinuation, I can share my thoughts on the potential impact of such a decision. Discontinuing a beer brand can have both positive and negative effects. On one hand, it allows the company to focus its resources and marketing efforts on their more profitable and successful brands. This can lead to increased brand recognition and loyalty among consumers, ultimately driving sales and revenue.
On the other hand, discontinuing a brand can disappoint loyal customers who have enjoyed that particular beer. It is always a challenge for companies to balance the need for innovation and change with the desire to maintain customer satisfaction. However, Molson Coors likely conducted market research and analysis before making this decision, taking into consideration the potential impact on their customer base.
Yes, Icehouse Edge has been discontinued by Molson Coors as part of their efforts to premiumize their higher-end offerings. This decision reflects the company's strategy to adapt to changing consumer preferences and market dynamics. While discontinuing a brand can have both positive and negative effects, it is ultimately a business decision aimed at maximizing profitability and staying competitive in the beer industry.