Is REI still a co-op?
REI is still a co-op, or consumers' cooperative, which means it is owned and operated by its customers rather than by shareholders or investors. This unique business model sets REI apart from many other retail corporations, as it prioritizes the needs and interests of its members above profit-making.
As a co-op, REI allows customers to become members by paying a one-time membership fee, which grants them access to a range of benefits. These benefits include the opportunity to vote and participate in the co-op's annual board elections, as well as receive dividends based on their purchases. In essence, REI members have a say in the direction and decision-making of the company, making them active participants in its success.
My personal experience with REI as a co-op member has been incredibly positive. I appreciate the sense of ownership and community that comes with being part of a cooperative. It feels empowering to know that my voice matters and that I have a stake in the business decisions of a company that I support.
REI's commitment to its members and the outdoor community extends beyond just its ownership structure. The co-op also invests in various initiatives and programs that promote outdoor recreation and environmental stewardship. For example, REI has a long-standing tradition of closing its stores on Black Friday and encouraging its employees and members to #OptOutside, prioritizing time spent in nature over consumerism.
In addition to its co-op status, REI is known for its wide range of outdoor gear and clothing. Whether you're an avid hiker, cyclist, camper, or just enjoy spending time outdoors, REI offers a comprehensive selection of equipment and apparel to suit your needs. From tents and sleeping bags to hiking boots and performance clothing, REI has you covered for all your outdoor adventures.
When it comes to customer service, REI excels in my opinion. The staff members I have interacted with have always been knowledgeable, passionate, and genuinely interested in helping customers find the right gear for their specific activities. Their expertise and enthusiasm create a welcoming and informative environment that enhances the overall shopping experience.
I appreciate that REI not only sells products but also provides resources and educational opportunities for outdoor enthusiasts. They often host workshops and classes on various topics such as camping skills, navigation, and outdoor safety. These offerings further demonstrate REI's commitment to supporting and empowering its members and customers to fully enjoy and explore the outdoors.
REI's continued existence as a co-op is commendable, as it prioritizes the interests of its members and fosters a sense of community and active participation. As a member myself, I am proud to support a company that not only provides high-quality outdoor gear but also advocates for environmental sustainability and promotes outdoor recreation for all.