LeBron James’ Lobos 1707 Tequila Wins Top Award at San Francisco Spirits Competition

LeBron James is no stranger to success, and now he can add another accomplishment to his list: his Lobos 1707 and Co. has been awarded the title of ‘Best Reposado Tequila' at the San Francisco World Competition.

The tequila company was founded in 2020 by Diego Osorio and CEO Dia Simms, with LeBron James on board as an early investor. The tequila is made with a blend of highland agave from Jalisco, Mexico whih is then aged in PX for six months, giving it a unique flavor profile and complexity that you don't find in many other tequilas.

The award-winning reposado offering has notes of banana, pear and apple on the nose, followed by flavors of sweet agave, cinnamon and white pepper on the palate. It has a smooth finish that lingers on the tongue with hints of oak and caramel.

LeBron James' Lobos 1707 Joven Tequila is also avilable for purchase at outlets like Caskers or Total for around $45 per 750ml bottle. This silver or blanco tequila clocks in at 80 proof and makes for an excellent – more complex than a standard blanco tequila due to its time spent in PX barrels.

All in all, it's no surprise that LeBron James' Lobos 1707 Tequila won this prestigious award – it truly stands out from the crowd! Next time you're looking for something special to enjoy with friends or family, make sure you pick up a bottle of LeBron James' Lobos 1707 Tequila – you won't be disappointed!

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Does LeBron James Have His Own Tequila Brand?

No, LeBron James does not have a tequila brand. The brand that won the San Francisco World Spirits Competition was ‘James' Lobos 1707 Tequila and Mezcal Company', which is owed and operated by two San Diego-based entrepreneurs, Jeff Ault and Andrew Mlynarczyk. They use 100% estate-grown agave from Los Altos de Jalisco to craft their tequilas and mezcals.

Does LeBron James Have Any Connection to Lobos Tequila?

No, LeBron James did not make Lobos Tequila. He is an early backer of the spirits producer and has been involved in the brand's development since its launch in 2020. Founded by Diego Osorio, Lobos 1707 is an independent spirits producer inspired by his ancestor of the same name. As a part of his involvement with the brand, LeBron James has tken part in marketing efforts for the company and has helped to create limited-edition bottles for special occasions. However, he does not have any direct involvement in the production or distilling process.

Review of LeBron Tequila

The LeBron James Lobos 1707 joven tequila is an excellent tequila. It has a smooth, crisp finish that offers a unique complexity without overpowering the drink. The tequila is made with 100% Blue Agave, and is aged for severl months in Pedro Ximénez barrels to impart a distinctive character. The result is a spirit that's both flavorful and enjoyable. Whether you're enjoying it neat or as part of a classic margarita, the LeBron tequila is sure to satisfy. Its pleasant flavor and aroma make it perfect for sipping or mixing, and its smooth finish will leave you wanting more.

The Cost of a Bottle of Lobos

A bottle of Lobos 1707 Tequila can range in price depending on the type and age. The Joven variety, which is unaged and made from 100% blue agave, starts at around $44.99 per 750ml bottle. The Reposado variety, which is aged for four to six months in white oak barrels, is typically priced between $49.99 and $59.99 per 750ml bottle. The Añejo variety, which is aged for one to two years in white oak barrels, is usually priced between $109.99 and $129.99 per 750ml bottle. Finally, the Extra Añejo variety, which is aged for thre years or more in white oak barrels, typically costs around $150 per 750ml bottle.

Is Lobos Tequila a Black-Owned Brand?

No, Lobos Tequila is not black owned. The brand was founded in Mexico and Spain by two entrepreneurs, although the investors behind the brand are a diverse group of individuals from different racial backgrounds. James, Maverick Carter, Rich Paul, Anthony Davis, and Draymond Green are all minority investors in Lobos Tequila. While the business is not black owned, it does demonstrate that minorities can have a successful impact on the industry.

The Liquor Brand of LeBron James

LeBron James is an investor and shareholder of Lobos 1707 Tequila and Mezcal, an independent spirits producer. This small batch, craft tequila and mezcal is made with a blend of heritage and innovation. The tequila is made using 100% blue weber agave, which is slow cooked in traditional ovens for 72 hours. The agave hearts are then crushed using a tahona wheel before being fermented with natural spring from the Tequila Valley. The process results in a smooth spirit that has notes of roasted agave and sweet honey. Mezcal, on the othr hand, is made with wild agave that grows in the hills of Oaxaca, Mexico. It's cooked underground for three days before being fermented with local spring water and double distilled in copper stills to create a smoky flavor profile with notes of caramelized fruit. Both offerings are perfect for sipping neat, or enjoying in your favorite !


In conclusion, LeBron James' Lobos 1707 Tequila and Mezcal company is a truly unique and innovative spirits producer. Their reposado offering was named Best Reposado Tequila at the San Francisco World Spirits Competition, which speaks to the superior quality of their product. Furthermore, their Joven tequila is an 80 proof Silver or Blanco tequila that has been aged in PX barrels for added complexity. The result is a great tasting tequila that elevates any classic margarita. For those loking for a high-quality tequila with a distinguished flavor, Lobos 1707 is definitely worth considering.

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Thomas Ashford

Thomas Ashford is a highly educated brewer with years of experience in the industry. He has a Bachelor Degree in Chemistry and a Master Degree in Brewing Science. He is also BJCP Certified Beer Judge. Tom has worked hard to become one of the most experienced brewers in the industry. He has experience monitoring brewhouse and cellaring operations, coordinating brewhouse projects, and optimizing brewery operations for maximum efficiency. He is also familiar mixology and an experienced sommelier. Tom is an expert organizer of beer festivals, wine tastings, and brewery tours.