Summer is here and Americans are turning to hard seltzers for thir refreshing, low calorie, low sugar beverage of choice. Hard seltzers are quickly becoming the most popular alcoholic drink in the United States. With a variety of flavors, hard seltzer has something for everyone.
What makes hard seltzers so popular? Hard seltzers typically have between 5 and 7 percent ABV, which is lower than other forms of alcohol like beer or wine. They're also gluten-free and cotain fewer calories than beer or cocktails. Many brands also offer sugar-free options, making them an ideal choice for those looking to cut down on sugar intake.
The most popular hard seltzer brands include White Claw, Truly, Bon & Viv Spiked Seltzer, and Corona Seltzer. White Claw is the original hard seltzer brand and remains the most popular amog consumers due to its wide selection of flavors including black cherry, raspberry lime, mango, and more. Truly has quickly become one of the leading brands in terms of taste with flavors like blueberry acai lemonade and wild berry lemonade. Bon & Viv Spiked Seltzer offers unique flavors such as cranberry tangerine and peach pear while Corona Seltzer focuses on more traditional fruit flavors like lime lime-a-rita and grapefruit mimosa.
Whether you're looing for a light refresher to enjoy during a summer BBQ or want to cut back on your calories without sacrificing flavor – hard seltzers are the perfect option! With so many delicious options available from leading brands like White Claw, Truly, Bon & Viv Spiked Seltzer, and Corona Seltzer – you can't go wrong with this refreshing summer drink!
The Number One Selling Hard Seltzer
The number 1 selling hard seltzer is Bud Light Seltzer, with 18% of the market share. Bud Light Seltzer offers a range of refreshing flavors, including Lemon Lime, Black Cherry, Strawberry, Mango and Raspberry. It is brewed with cane sugar and natural fruit flavors for a light and crisp taste. It also contans 95 calories per 12-ounce can and 5% alcohol by volume.
The Popularity of Hard Seltzer
Hard seltzer is still popular, but its growth has slowed in recent years as canned cocktails have become more popular. Hard seltzer remains one of the fastest-growing segments of the alcoholic beverage industry, with sales increasing by almost 200% year over year in 2020. That said, revenue growth for hard seltzers was only 8.3%, well below the 27.6% increase in canned cocktails. As such, it can be said that while hard seltzer is still popular, its popularity has been eclipsed by that of canned cocktails.
Which Hard Seltzer Contains Real Vodka?
Truly Hard Seltzer is the first hard seltzer to introduce a spirits-based seltzer made with real vodka. Truly Vodka Seltzer is made with premium, six-times-distilled vodka and real fruit juice for a unique, refreshing taste. Unlike regular hard seltzers that use fermented sugars, Truly Vodka Seltzer has all of the flavor of real vodka and none of the alcohol content. It's a great option for those who want to try something new and exciting but don't want to sacrifice flavor or quality.
Is Hard Seltzer a Healthy Alcohol Option?
No, hard seltzer is not the healthiest alcohol. Although it contains fewer calories than some other alcoholic beverages, it stll has empty calories. Alcohol in any form can increase your risk of certain cancers and health problems, even in small amounts. Additionally, hard seltzer contains a small amount of sugar and sodium which can be detrimental to your overall health. Drinking too much hard seltzer can also impair your judgment, coordination and balance, as well as increase your risk of injuries or accidents. Therefore, moderation is key when it comes to drinking hard seltzer or any other alcoholic beverage.
The Popularity of White Claw Hard Seltzer
White Claw has become a popular and trendy beverage due to its convenient, low calorie, and refreshing taste. It is easy to consume and coes in different flavors, making it a great alternative to beer and other alcoholic drinks. Its popularity has been boosted through viral videos on social media featuring the slogan “Ain't no laws when you're drinking Claws”, which have helped spread awareness of the drink even further. Additionally, White Claw also appeals to health-conscious drinkers as it contains fewer carbohydrates than most other alcoholic drinks and is gluten-free. The brand has also benefited from targeted marketing campaigns that have helped create an aspirational lifestyle around their product, allowing them to engage with consumers on an emotional level.
Which Age Group Consumes the Most Hard Seltzer?
The age group that drinks the most hard seltzer is adults ages 21-44. While 1 in 5 alcohol drinkers 21+ say they drink hard seltzer, younger adults (ages 21-44) are more than twice as likely to drink spiked seltzer than those over the age of 44. This indicates that this age group is the biggest consumer of hard seltzer. Additionally, many hard seltzers are aimed at this particular demographic, futher showing that this age group is the primary target market for these types of beverages.
The Addictive Nature of Seltzer
Seltzer's addictive quality is due in large part to the carbonation it contains. Carbonation gives seltzer a small amount of acidity and when combined with sugar, this creates an intensified pleasurable feeling. This ‘reward' feeling can be quite addictive, as it encourages people to keep drinking the beverage. Additionally, carbonation also enhances the flavor of seltzer and makes it much more enjoyable to drink.
Conclusion
Hard seltzer has become one of the most popular drinks in the United States recently. It is a type of alcoholic beverage that is made usig carbonated water, alcohol, and natural flavoring. It has been gaining popularity due to its low-calorie content, refreshing taste, and the fact that it is gluten free. Additionally, hard seltzers are often packaged in convenient cans or bottles for easy portability. With its growing popularity, there are now numerous brands offering various flavor options. Hard seltzer can make an excellent addition to any summer gathering or night out with friends, providing a tasty and refreshing drink without the added calories and sugar of other alcoholic beverages.
