Sam Adams and SNL

Sam Adams, the Boston-based company, has been making waves in the advertising world for years. Their latest feat? A collaboration with Saturday Night Live (SNL) for a hilarious and memorable ad spot.

In the ad, comedian Lenny Clarke joins forces with Boston Dynamics robots to promote the newest changes to the flagship Sam Adams Boston . The beer has been remastered with a brighter profile to better match the preferences of today's beer lovers. This is a testament to the company's relentless pursuit of better beer, which has been a driving force behind their success.

But the ad doesn't stop there. Celtics legend Kevin Garnett also makes an appearance, adding to the star power of the spot. The use of well-known figures helps to draw in viewers and create a connection with the brand.

One of the most notable aspects of the Sam Adams brand is their ability to inject humor into their advertising campaigns. The “Your Cousin From Boston” ads have been running for years, featuring a buffoonish Bostonite who embraces every stereotype about the city. This approach has been successful in creating a memorable and endearing character that resonates with viewers.

Sam Adams also knws how to capitalize on the changing seasons. Their Jack-O Pumpkin is the perfect fall beer, pairing perfectly with cooler days and autumn nights. This seasonal offering helps to keep the brand fresh and exciting, while also catering to the changing tastes of consumers.

Sam Adams has proven to be a master of advertising. Their collaborations with SNL, use of well-known figures, and ability to inject humor into their campaigns have all contributed to their success. By constantly striving for better beer and adapting to changing consumer preferences, Sam Adams has cemented themselves as a beloved and iconic brand.

Who Is The Comedian In The Sam Adams Commercial?

The comedian featured in the Sam Adams commercial is Lenny Clarke. The 2022 ad showcases Boston Dynamics robots, as well as appearances by Celtics legend Kevin Garnett and comedian Lenny Clarke. The commercial serves to promote changes to the company's flagship Sam Adams Boston Lager.

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Why Did Sam Adams Change Boston Lager?

Samuel Adams changed its Boston Lager to better match the preferences of today's beer lovers. As a company that is driven by its relentless pursuit of better beer, Samuel Adams recognized the need to adapt to changing consumer tastes and preferences. The remastered Boston Lager has a brighter profile that is more in line with what beer drinkers are lookng for today. This change was made to ensure that Samuel Adams continues to be a leading player in the highly competitive beer market, and to maintain its reputation as a company that consistently produces high-quality and innovative beers. By remastering its flagship Boston Lager, Samuel Adams is demonstrating its commitment to staying relevant and responsive to the evolving tastes of beer drinkers.

Who Is The Voice Of The Sam Adams Commercials?

The voice of the Sam Adams commercials is Gregory Hoyt. He is the actor who plays the character of “Your Cousin From Boston” in the long-running campaign. The commercials feature Hoyt portraying a buffoonish Bostonite who embraces every stereotype associated with the people from the New England city. The campaign has gained a lot of popularity and exposure, and Hoyt's portrayal of the character has been well-received by audiences.

Does Sam Adams Make A Pumpkin Beer?

Sam Adams makes a pumpkin beer called “Fat Jack Double Pumpkin Ale.” This beer is brewed with real pumpkin and a blend of spices such as cinnamon, ginger, and nutmeg. It has a rich amber color and a medium body, with a slightly sweet taste that is balanced by a spicy finish. The ABV ( by Volume) is 8.5%, making it a strong beer that is perfect for sipping on a cool fall evening. Sam Adams also offers other seasonal beers such as Octoberfest and Winter Lager, which are also popular choices during the fall and winter months.


Sam Adams' appearance on SNL is a testament to the brand's enduring popularity and commitment to innovation. The brand's partnership with Boston Dynamics robots in 2022 and the inclusion of notable figures like Lenny Clarke and Kevin Garnett in this year's ad showcase Sam Adams' ability to stay relevant and adapt to changing consumer preferences. The remastering of teir flagship Boston Lager to match the preferences of today's beer lovers is a clear indication of the brand's dedication to providing a superior beer-drinking experience. Additionally, the “Your Cousin From Boston” ads have been a hit with audiences, showcasing the brand's ability to connect with consumers on a personal level. Lastly, Jack-O Pumpkin Ale is the perfect fall beer, adding to the brand's diverse range of offerings. Sam Adams continues to be a beloved and innovative brand that consistently delivers high-quality beer and enjoyable advertising campaigns.

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Thomas Ashford

Thomas Ashford is a highly educated brewer with years of experience in the industry. He has a Bachelor Degree in Chemistry and a Master Degree in Brewing Science. He is also BJCP Certified Beer Judge. Tom has worked hard to become one of the most experienced brewers in the industry. He has experience monitoring brewhouse and cellaring operations, coordinating brewhouse projects, and optimizing brewery operations for maximum efficiency. He is also familiar mixology and an experienced sommelier. Tom is an expert organizer of beer festivals, wine tastings, and brewery tours.