Bell's Brewery was indeed sold to Lion Little World Beverages in November 2021. As a sommelier and brewer, this news caught my attention, as Bell's Brewery has long been recognized as a craft beer pioneer and a staple in the Michigan bar scene. The acquisition by Lion Little World Beverages brought Bell's Brewery into the same portfolio as New Belgium Brewing Co., another well-known craft beer pioneer based in Fort Collins, Colorado.
For me, this news signifies a significant shift in the craft beer industry. Bell's Brewery has established itself as a beloved and respected brand, known for its innovative and high-quality beers. As a craft beer enthusiast, I have personally enjoyed many of Bell's offerings, from their flagship Two Hearted Ale to their seasonal favorites like Oberon and Hopslam. The acquisition by Lion Little World Beverages raises questions about the future direction of Bell's and how it may impact the brewery's identity and brewing practices.
Lion Little World Beverages, a subsidiary of Kirin Holdings Company Limited, is an Australian-based global beverage company that has been actively acquiring craft breweries around the world. Their acquisition of Bell's Brewery adds another renowned craft beer brand to their growing portfolio. While Lion Little World Beverages has stated that they are committed to preserving the independence and authenticity of the breweries they acquire, there is always a level of uncertainty when a beloved craft brewery changes ownership.
As a brewer myself, I understand the challenges and decisions that come with running a craft brewery. It is not uncommon for breweries to face financial pressures and seek investment or acquisition opportunities to ensure their long-term success and sustainability. However, these changes can also lead to shifts in production methods, ingredient sourcing, and even recipe formulations. It will be interesting to see how Lion Little World Beverages supports and influences the future of Bell's Brewery while staying true to the brand's rich brewing heritage.
Yes, Bell's Brewery was sold to Lion Little World Beverages in November 2021. This acquisition brings together two craft beer pioneers and raises questions about the future of Bell's Brewery under new ownership. As a sommelier and brewer, I will be closely watching to see how this transition unfolds and how it may impact the craft beer industry as a whole.