As an expert sommelier and brewer, I have had the opportunity to observe and interact with college students and their beer preferences. It is true that the top preferred beer brands among college students tend to lean towards mainstream options such as Corona, Budlight, and Coors. Craft beers, with their diverse flavors and higher price points, may not be the first choice for this particular demographic. However, it is important to note that beer preferences can vary widely among individuals, and there will always be exceptions to the general trend.
When catering to college students, it is crucial to offer a range of options that align with their taste preferences and budget constraints. This means keeping a few cheap beers on tap, as well as offering the option to serve them in a can or a bottle. By doing so, you cater to those who prefer the convenience and familiarity of cans or bottles, while also providing the freshness and quality that comes with serving beer on tap.
Instead of solely focusing on the specific beer brands, it is also worth considering the types of beers that tend to be popular among college students. Light lagers, such as American lagers or pilsners, are often favored for their crisp and easy-drinking nature. These beers are typically characterized by their light golden color, mild hop bitterness, and clean finish. They are refreshing and go down smoothly, making them a popular choice for social gatherings and parties.
In addition to light lagers, college students may also enjoy other beer styles like wheat beers, pale ales, and IPAs. These styles offer a bit more complexity and flavor compared to light lagers, but still maintain a level of approachability. Wheat beers, with their fruity and sometimes spicy notes, can be particularly appealing to those looking for a refreshing and slightly different beer experience.
Personal experiences have shown me that college students often enjoy experimenting with different flavors and styles of beer. While they may have their go-to brands, they are often open to trying new options if they are readily available and reasonably priced. This presents an opportunity for establishments to offer a rotating selection of craft beers, introducing college students to a wider range of flavors and expanding their beer knowledge.
To summarize, while mainstream beer brands like Corona, Budlight, and Coors tend to be popular among college students, it is important to offer a variety of options that cater to their taste preferences and budget constraints. Light lagers, wheat beers, pale ales, and IPAs are all styles that can appeal to this demographic. By providing cheap beers on tap and the option for cans or bottles, establishments can ensure they meet the needs of college students while also introducing them to new and exciting beer experiences.