I find it intriguing how a small change like this can have such an impact on how we perceive a product. By dropping the word “macaroni” from the name, Kraft is embracing the familiar and casual way people talk about their product. It's a smart move to align their branding with the language their consumers already use.
This change in name also brings to mind the evolution of language and how it reflects our culture. As a brewer, I've seen how the craft beer industry has embraced creative and sometimes unconventional names for their products. It's all about capturing the essence of the beer and connecting with consumers on a personal level. In a similar vein, Kraft is tapping into the emotional connection people have with their mac and cheese by adopting the name that resonates with their fans.