As a sommelier and brewer, I have personally witnessed similar situations in the industry. Sometimes, smaller wineries or wine brands face challenges in the market due to various reasons such as changing consumer preferences, financial constraints, or operational difficulties. In such cases, selling the brand to a larger company can provide a lifeline and ensure the continuation of the brand's legacy.
For Ravenswood, a brand famous for its zinfandel wines, the closure of the onsite tasting room is undoubtedly a loss for wine enthusiasts who enjoyed visiting and experiencing the winery firsthand. Tasting rooms are often a vital part of a winery's identity, offering a unique opportunity for consumers to connect with the brand, learn about the winemaking process, and taste their wines in a beautiful setting. The closure of the Ravenswood tasting room means that this experience is no longer available to wine lovers.