At a bar, a call drink refers to a specific brand of liquor that is requested by the customer. When you order a call drink, you are essentially “calling out” the brand you want the bartender to use in your drink. This allows you to have control over the specific liquor brand that is used in your cocktail.
For example, let's say you are in the mood for a martini and you prefer Belvedere Vodka. You would order a “Belvedere martini” and the bartender would understand that you want a vodka martini made with Belvedere Vodka. This way, you can ensure that the brand of liquor you prefer is used in your drink, providing you with a consistent and enjoyable experience.
Call drinks are great for individuals who have a specific preference for a particular brand of liquor. It allows them to enjoy their favorite brand and ensures that their drink is made exactly to their liking. This can be particularly important for those who appreciate the distinct flavor profiles and quality of certain liquor brands.
When it comes to call drinks, it's not just limited to vodka. You can request specific brands for other types of liquor as well, such as whiskey, rum, tequila, or gin. For example, you could order a “Jack and Coke” if you prefer Jack Daniel's whiskey with your Coca-Cola. Or perhaps you might ask for a “Hendrick's gin and tonic” if Hendrick's is your gin of choice.
The popularity of call drinks can vary depending on the establishment and the preferences of the customers. Some bars may have a wide selection of call liquors available, while others may have a more limited selection. It's always a good idea to check the bar's menu or ask the bartender about their available call drink options.
In my experience as a sommelier and brewer, I have encountered many customers who have their go-to call drinks. They have developed a preference for a specific brand, often based on personal taste and past experiences. I've also observed that some individuals are more particular about their call drinks than others. They may have a favorite brand that they are loyal to and prefer to have that brand used in their drinks consistently.
Call drinks can also be influenced by current trends and popular brands in the liquor industry. Some customers may choose to order call drinks based on the brand's reputation or their desire to try something new and trendy. This can create a dynamic and ever-evolving landscape of call drinks at bars.
Call drinks provide customers with the opportunity to enjoy their preferred brand of liquor in their cocktails. It allows them to have a personalized experience and ensures that their drink is made to their exact specifications. Whether it's a classic martini, a whiskey on the rocks, or a refreshing gin and tonic, ordering a call drink allows you to savor the flavors of your favorite brand and enjoy a drink that suits your taste preferences.