The MSRP (Manufacturer's Suggested Retail Price) for Weller 12 is $45. This is the price that the manufacturer recommends for retailers to sell the product at. However, it's important to note that due to high demand and limited supply, the actual price that consumers pay for Weller 12 can vary significantly in the market.
In recent years, the popularity of Weller 12 has skyrocketed, mainly due to its association with the highly sought-after and elusive Pappy Van Winkle bourbons. Weller 12 is often referred to as the “poor man's Pappy” because it is made using the same wheated bourbon recipe as Pappy Van Winkle, but at a more affordable price point.
As a result of this increased demand, it's not uncommon to see Weller 12 being sold at prices well above its MSRP. In some cases, retailers and secondary market sellers have been known to mark up the price to capitalize on the hype and scarcity surrounding the product. This can lead to prices ranging from $60 to $100 or even higher for a bottle of Weller 12.
The inflated prices and limited availability of Weller 12 have created a frenzy among bourbon enthusiasts and collectors. Many people are willing to pay a premium to get their hands on a bottle, further driving up the market value. This has led to a situation where Weller 12 is often difficult to find on store shelves and is frequently subject to allocation or lottery systems.
It's important to keep in mind that while Weller 12 is a quality bourbon, it may not live up to the hype for everyone. Taste preferences can vary greatly among individuals, and what one person considers a fantastic pour, another may find underwhelming. The appeal of Weller 12 lies in its smoothness and sweetness, which can be appealing to those who enjoy a milder and more approachable bourbon.
The MSRP for Weller 12 is $45, but due to high demand and limited supply, the actual price can be significantly higher. The inflated prices and scarcity have created a frenzy in the market, with many people willing to pay a premium to acquire a bottle. However, it's important to remember that taste is subjective, and not everyone may find Weller 12 to be their ideal bourbon.