Pepsi's version of Fanta is its own brand called Mirinda. Mirinda was acquired by PepsiCo in 1970 and is primarily marketed outside of the United States. It is a direct competitor to The Coca-Cola Company's Fanta and Dr Pepper Snapple Group's Crush.
Mirinda, like Fanta and Crush, is a carbonated soft drink that comes in a variety of fruit flavors. However, what sets Mirinda apart is its localization to individual countries. PepsiCo has adapted the brand to cater to the specific tastes and preferences of different regions, creating unique flavors that resonate with local consumers.
One of the advantages of Mirinda is its ability to offer a wide range of flavors that appeal to diverse palates. For example, in some countries, Mirinda may offer flavors such as orange, grape, strawberry, pineapple, and apple, among others. This variety allows PepsiCo to cater to different consumer preferences and tap into various market segments.
I have personally experienced the localization of Mirinda while traveling to different countries. In each place, I noticed that the flavors and marketing of Mirinda were tailored to the local culture and tastes. For instance, in Mexico, Mirinda offers a popular flavor called “Manzana” (apple), which is a refreshing and crisp option that resonates with Mexican consumers.
In addition to the localized flavors, Mirinda also emphasizes its vibrant and playful branding. The packaging and marketing materials often feature bright colors, energetic visuals, and catchy slogans, aiming to attract young and dynamic consumers. This distinct branding strategy helps PepsiCo position Mirinda as a fun and exciting beverage choice in the market.
Furthermore, Mirinda has been successful in establishing a strong presence in many countries where it competes with Fanta and Crush. Its popularity can be attributed to factors such as effective marketing campaigns, consistent product quality, and continuous innovation in flavors.
Pepsi's version of Fanta is Mirinda. It is a brand that PepsiCo acquired in 1970 and has since been marketed primarily outside of the United States. Mirinda differentiates itself by localizing its flavors to cater to the preferences of individual countries. Through its diverse range of fruity flavors and vibrant branding, Mirinda has been able to compete with other popular fruit-flavored carbonated soft drinks in various markets worldwide.