Curley was not only a master distiller but also a marketing genius. He understood the power of branding and wasted no time in launching multiple brands under his company. One of his most notable creations was Blue Grass Bourbon, a name that would go on to become synonymous with the region's whiskey. The term “Bluegrass” was actually coined by Curley himself, further cementing his place in bourbon history.
In addition to Blue Grass Bourbon, Curley also introduced Boone's Knoll Bourbon and Curley Rye to the market. Each brand had its own unique flavor profile and appealed to different types of whiskey enthusiasts. Curley's ability to diversify his offerings showcased his entrepreneurial spirit and his commitment to catering to a wide range of palates.
However, the legacy of E.J. Curley lives on in the memories of bourbon enthusiasts and in the stories passed down through generations. While the original distillery may no longer be in operation, the impact of Curley's contributions to the bourbon industry cannot be understated.
In recent years, there has been a resurgence of interest in historic bourbon brands, and it is not uncommon to find collectors seeking out bottles of E.J. Curley bourbon. The brand's rich history and the craftsmanship of its spirits continue to captivate whiskey lovers today.
As a sommelier and brewer, I have had the privilege of tasting many different bourbons, but there is something truly special about experiencing a whiskey with such a rich history. It connects us to a time when bourbon was more than just a trendy drink but a symbol of craftsmanship and tradition. E.J. Curley's contributions to the industry have left an indelible mark, and his legacy will continue to be celebrated for years to come.