What is the name of Dixie Beer now?

Answered by Daniel Conrad

The name of Dixie has been changed to Faubourg Company. This decision was announced by the company in November 2020, and it reflects a rebranding effort to better align with the brewery's vision and values. As an expert sommelier and brewer, I have followed the journey of Dixie Beer and am excited to share my insights on this name change.

The change from Dixie Brewing Company to Faubourg Brewing Company signifies a fresh start and a new chapter for the brewery. The term “Faubourg” holds historical and cultural significance in New Orleans, where the brewery is located. It refers to the neighborhoods that surround the French Quarter and highlights the rich heritage of the city. This name change not only pays homage to the local community but also represents a commitment to authenticity and local identity.

In the world of brewing, branding plays a crucial role in shaping consumer perception and establishing a unique identity. The decision to rebrand as Faubourg Brewing Company indicates a desire to create a distinct image and differentiate themselves from other breweries. By embracing the local culture and history, the brewery aims to forge a stronger connection with the community and appeal to a wider audience.

As a brewer myself, I understand the importance of finding a name that resonates with both the brewery's values and the target market. The name “Dixie” may have carried certain connotations and associations that the company wanted to move away from. Rebranding allows the brewery to redefine its image and attract a fresh audience who may have previously overlooked their products.

The rebranding also extends to the beer itself, which will now be branded as Faubourg beer. This aligns with the overall name change and ensures a consistent message across all aspects of the brewery's offerings. By emphasizing the Faubourg name, the brewery can create a cohesive brand experience for consumers, from the moment they see the beer on the shelf to the moment they take their first sip.

It is worth noting that name changes in the brewing industry are not uncommon. Breweries often evolve and adapt to changing market trends and consumer preferences. Rebranding can breathe new life into a brewery and help it stay relevant in a competitive market. The decision to change the name from Dixie Beer to Faubourg Brewing Company demonstrates the brewery's commitment to growth and their willingness to evolve with the times.

The name of Dixie Beer has been changed to Faubourg Brewing Company. This rebranding effort reflects the brewery's desire to embrace local heritage and create a stronger connection with the community. By changing the name, the brewery aims to differentiate itself and appeal to a wider audience. The beer itself will now be branded as Faubourg beer, ensuring a consistent message throughout the brewery's offerings. This name change signifies a new chapter for the brewery and highlights their commitment to growth and adaptation in the ever-evolving brewing industry.