What is the new name for Crown Royal Bourbon mash?

Answered by James Smith

The new name for Crown Royal Mash is now Crown Royal Blenders Mash. This change was enforced by the and Tobacco Tax and Trade Bureau (TTB) due to consumer confusion regarding the use of the term “bourbon” on a whisky label. While I personally have a bottle that still bears the original label with “Bourbon Mash,” it is important to note that the official and current name is indeed “Blenders Mash.”

Controversies surrounding labeling regulations and consumer confusion aside, let's delve into the whisky itself. Crown Royal Blenders Mash is a Canadian whisky that showcases the craftsmanship and expertise of the distillers from north of the border. As a sommelier and brewer, I am always excited to explore whiskies from different regions, and Canadian whisky offers a unique perspective with its own distinct characteristics.

When it comes to Crown Royal Blenders Mash, it is important to note that the term “mash” refers to the mixture of grains used in the whisky's production. In this case, Crown Royal Blenders Mash is crafted using a blend of corn, , and malted barley. The specific proportions and aging process contribute to the final flavor profile and overall character of the whisky.

As a personal anecdote, I recall the first time I tried Crown Royal Blenders Mash. The nose was filled with inviting aromas of vanilla, caramel, and a hint of toasted oak. Upon taking my first sip, I found the whisky to be smooth and well-rounded, with notes of butterscotch, baking spices, and a subtle sweetness from the corn. The rye added a touch of spice, while the malted barley brought depth and complexity to the overall flavor profile.

One of the key aspects that sets Crown Royal Blenders Mash apart is its versatility. It can be enjoyed neat, on the rocks, or used as a base for . Its well-balanced flavor profile allows it to shine in various drinking occasions, whether you prefer savoring it slowly or mixing it into your favorite whisky-based cocktail.

In terms of appearance, Crown Royal Blenders Mash has a rich amber hue that exudes warmth and sophistication. The bottle itself is elegantly designed, with the iconic Crown Royal shape and a regal purple color scheme.

Crown Royal Bourbon Mash has been renamed Crown Royal Blenders Mash due to labeling regulations and consumer confusion. This Canadian whisky offers a unique blend of corn, rye, and malted barley, resulting in a smooth and versatile spirit. Whether enjoyed neat, on the rocks, or in a cocktail, Crown Royal Blenders Mash showcases the craftsmanship and expertise of Canadian whisky distillers.