As of May 2023, the number one beer in the United States is Modelo Especial, a Mexican lager. This is quite a shift in the beer market, as Bud Light has held the top spot for over two decades. The change in rankings can be attributed to recent sales data, which showed a decline of 24.4% in Bud Light's earnings and a growth of 12.2% in Modelo's sales over a four-week period ending on June 3.
As an expert sommelier and brewer, I have seen firsthand the evolving preferences of beer drinkers in the United States. The rise of Modelo Especial is not surprising given the increasing popularity of Mexican beers in recent years. Mexican lagers are known for their crispness, light body, and refreshing flavor, which appeal to a wide range of consumers.
Personally, I have observed a shift in beer consumption patterns among my customers. Many are seeking out more flavorful and diverse options, moving away from the mainstream mass-produced beers that have dominated the market for so long. Craft breweries have played a significant role in this shift, offering unique and innovative beer styles that cater to different tastes and preferences.
It is worth noting that the dominance of Bud Light for such a long period is a testament to its marketing and widespread availability. Bud Light has established itself as a household name and has been the go-to choice for many beer drinkers due to its light and easy-drinking nature. However, as consumers become more adventurous and open to trying new flavors, it is not surprising to see a brand like Modelo Especial rise to the top.
The beer market is constantly evolving, and trends can change rapidly. It will be interesting to see how long Modelo Especial maintains its top position and if other brands will rise to challenge its reign. Craft breweries continue to make waves in the industry, offering a wide variety of unique and innovative beers that cater to different tastes. Additionally, the growing interest in imported beers from countries like Belgium and Germany adds another layer of competition to the market.
Modelo Especial has surpassed Bud Light as the number one beer in the United States as of May 2023. This shift in rankings reflects changing consumer preferences and a growing interest in Mexican lagers. However, the beer market is dynamic, and it is difficult to predict how long Modelo Especial will hold its top position. The industry will continue to evolve, with craft breweries and imported beers playing a significant role in shaping the future of the beer landscape.