The song featured in the Johnnie Walker commercial is a mashup of different songs about walking and moving forward. The commercial itself is part of Diageo's 2021 campaign and was created by Anomaly, with British fashion photographer Glen Luchford directing it.
The mashup includes iconic tracks such as “Walk This Way” by Run DMC and Aerosmith, Lou Reed's “Walk on the Wild Side,” and Loretta Lynn's rendition of “Walkin' After Midnight.” By incorporating these diverse songs, the commercial aims to convey a sense of progress, adventure, and the journey of life.
As an expert sommelier and brewer, I appreciate how music can enhance the overall experience of a commercial or any brand's marketing campaign. The choice of songs in this Johnnie Walker commercial is particularly interesting because they all revolve around the theme of walking, which aligns perfectly with the brand's message of progress and forward movement.
Each of the songs brings its own unique flavor to the mashup. “Walk This Way” is a classic hip-hop and rock collaboration that exudes energy and a rebellious spirit. It's a track that can get people pumped up and ready to take on new challenges. Lou Reed's “Walk on the Wild Side” adds a touch of edginess and sophistication to the mix, with its poetic lyrics and iconic saxophone riff.
Loretta Lynn's rendition of “Walkin' After Midnight” brings a different flavor to the mashup. It's a country song that evokes a sense of nostalgia and longing. The combination of these three songs creates a diverse and captivating soundtrack that captures the essence of Johnnie Walker's brand identity.
Personally, I find this choice of songs in the commercial to be quite effective. It not only grabs the viewer's attention but also creates an emotional connection. Music has the power to evoke memories, emotions, and associations, and in this case, the mashup of songs creates a powerful and memorable experience.
The song featured in the Johnnie Walker commercial is a mashup of “Walk This Way” by Run DMC and Aerosmith, Lou Reed's “Walk on the Wild Side,” and Loretta Lynn's version of “Walkin' After Midnight.” This combination of songs adds depth, energy, and a touch of nostalgia to the commercial, aligning perfectly with Johnnie Walker's message of progress and forward movement.