Mr. Pibb, originally known as Peppo, was introduced by Coca-Cola in the early 1970s as a direct competitor to Dr Pepper. However, due to a legal dispute with Dr Pepper, the name had to be changed to Mr. Pibb. This shows the fierce competition between these two soda brands and their desire to capture the market share of the “pepper-flavored” soda category.
The rebranding as Mr. Pibb did not deter Coca-Cola's efforts to compete with Dr Pepper. In fact, in 2001, Coca-Cola introduced a reformulation of Mr. Pibb called Pibb Xtra. This new version aimed to enhance the flavor profile of the soda by adding extra cinnamon flavor, which gave it a more “peppery” taste.
The introduction of Pibb Xtra in 2001 was a strategic move by Coca-Cola to further differentiate their product from Dr Pepper and to appeal to consumers who enjoyed a bolder and spicier soda experience. By incorporating additional cinnamon flavor, Pibb Xtra aimed to satisfy the taste buds of those seeking a unique and distinctive beverage option.
As an expert sommelier and brewer, I have had the opportunity to taste and analyze a wide range of beverages, including sodas. While I haven't personally sampled Mr. Pibb or Pibb Xtra, I can provide insights into the flavor profiles of similar beverages and how the addition of cinnamon can impact taste.
Cinnamon is a warm and aromatic spice that adds a subtle heat and complexity to beverages. It can evoke feelings of comfort and nostalgia, reminiscent of holiday flavors and baked goods. When incorporated into a soda, cinnamon can elevate the overall taste experience by providing a slightly spicy and aromatic note that complements the sweetness of the carbonated beverage.
The introduction of Pibb Xtra with its extra cinnamon flavor aimed to appeal to consumers who desired a more pronounced and peppery taste. This innovation allowed Coca-Cola to further differentiate their product from Dr Pepper, which has a loyal following for its unique flavor profile.
Mr. Pibb was initially introduced in the early 1970s as Peppo but faced legal challenges from Dr Pepper, leading to a name change. In 2001, Coca-Cola launched Pibb Xtra, a reformulation of Mr. Pibb that incorporated extra cinnamon flavor to create a more “peppery” soda experience. This strategic move aimed to compete with Dr Pepper and cater to consumers seeking a bolder and spicier beverage option.