In mid-2020, there was an interesting development in the spirits industry as the brand Early Times bottled-in-bond was sold to the Sazerac Company. As an expert sommelier and brewer, this news caught my attention and piqued my curiosity. I have always been fascinated by the business side of the industry, and this acquisition sparked a series of questions in my mind.
The first question that comes to mind is, who is the Sazerac Company? For those not familiar with the spirits industry, the Sazerac Company is a well-known and respected company that has been in operation for over 150 years. They are the largest producer of distilled spirits in the United States and have an impressive portfolio of brands, including popular names such as Buffalo Trace, Pappy Van Winkle, and Fireball.
As someone who appreciates history and tradition, the bottled-in-bond designation holds a special place in my heart. It is a label that guarantees a spirit's authenticity and quality, as it must meet strict criteria outlined in the Bottled-in-Bond Act of 1897. Early Times, a brand with a rich history dating back to the 1860s, was one of the few remaining bottled-in-bond bourbons on the market. So, the news of its sale naturally made me wonder about the future of this beloved brand.
One of the reasons behind this acquisition could be the increasing popularity of bourbon and the growing demand for bottled-in-bond expressions. Bourbon has experienced a renaissance in recent years, with consumers developing a greater appreciation for its craftsmanship and unique flavors. With the acquisition of Early Times bottled-in-bond, the Sazerac Company has added another prestigious bourbon to its portfolio, further solidifying their position as a leading player in the industry.
Beyond the implications for the industry, this news also brought up personal memories and experiences. I remember savoring a glass of Early Times bottled-in-bond during a trip to Kentucky a few years ago. The smoothness and depth of flavors left a lasting impression on me, and it became one of my go-to bourbons whenever I wanted to indulge in a truly exceptional spirit. Now, knowing that the brand has changed hands, I can't help but wonder if there will be any changes to the flavor profile or production process.
While it is too early to say for certain how the acquisition will impact the brand, one can speculate on the possible outcomes. The Sazerac Company has a reputation for preserving the heritage and integrity of the brands they acquire, so it is likely that they will continue to uphold the traditions associated with Early Times bottled-in-bond. However, there may be some adjustments made to meet the growing demand and ensure the brand's continued success in a competitive market.
The sale of Early Times bottled-in-bond to the Sazerac Company is an intriguing development in the spirits industry. It raises questions about the future of the brand and how it will evolve under new ownership. As a sommelier and brewer, I am eager to see how this acquisition unfolds and whether there will be any changes to the beloved bourbon's flavor profile. Only time will tell, but I remain optimistic that Early Times bottled-in-bond will continue to be a staple in the world of bourbon for years to come.