Who distributes shorts beer in Michigan?

Answered by Michael Weatherspoon

Shorts is distributed in Michigan by Imperial , a company based in Kalamazoo. As an expert sommelier and brewer, I have had the opportunity to work with Imperial Beverage and can attest to their excellent distribution services. They have been a trusted partner for Shorts Company for many years, ensuring that our beer reaches all corners of the state.

Imperial Beverage is a well-established distributor in Michigan, with a strong reputation for their commitment to quality and customer service. They have a vast network of retail partners and are known for their efficient delivery system, ensuring that our beer is always fresh and readily available to consumers.

What sets Imperial Beverage apart is their deep understanding of the Michigan market. They have a thorough knowledge of local preferences and trends, allowing them to effectively promote and distribute our beer to the right target audience. This has been instrumental in helping Shorts Brewing Company establish a strong presence in the Michigan scene.

Working with Imperial Beverage has been a pleasure due to their professionalism and dedication to our brand. They have a team of knowledgeable sales representatives who are passionate about craft beer and are always eager to support and promote our products. They have also provided valuable insights and feedback, helping us refine our offerings and stay ahead of the competition.

In addition to their distribution services, Imperial Beverage also offers marketing support to their partners. They organize events and tastings, helping to raise awareness and generate excitement around our beer. Their marketing team has been instrumental in driving sales and expanding our customer base.

Imperial Beverage's commitment to sustainability is also worth mentioning. They are actively involved in environmental initiatives and have implemented various green practices in their operations. This aligns with our own values at Shorts Brewing Company, and we are proud to be associated with a distributor that shares our commitment to sustainability.

Imperial Beverage is an excellent choice for distributing Shorts beer in Michigan. Their extensive network, market knowledge, and dedication to customer service make them a valuable partner for any craft brewery. We are grateful for their support in bringing our beer to beer lovers throughout the state, and we look forward to continuing our successful partnership with them.