The new Michelob ULTRA commercial features two notable celebrities, tennis legend Serena Williams and “Succession” star Brian Cox. The ad is set to air during a highly-anticipated event, the big game on February.
Serena Williams, known for her incredible tennis career and influential impact on and off the court, adds a touch of athleticism and strength to the commercial. Her presence in the ad not only resonates with sports enthusiasts but also showcases the brand's commitment to promoting an active and healthy lifestyle.
On the other hand, Brian Cox, a talented actor best known for his role in the critically acclaimed TV series “Succession,” brings a level of sophistication and charisma to the commercial. His portrayal of powerful characters in the show aligns with Michelob ULTRA's image as a premium and refined beer brand.
By featuring both Serena Williams and Brian Cox, Michelob ULTRA aims to appeal to a diverse and wide-ranging audience. The commercial will likely capture the attention of sports enthusiasts who admire Serena Williams' achievements and fans of “Succession” who appreciate Brian Cox's acting prowess.
The choice of these two celebrities also reflects Michelob ULTRA's dedication to associating its brand with individuals who embody excellence and success in their respective fields. Serena Williams' dominance in tennis and Brian Cox's acclaimed performances in the entertainment industry align with the brand's message of striving for greatness and enjoying life to the fullest.
The new Michelob ULTRA commercial featuring Serena Williams and Brian Cox is anticipated to be a captivating and memorable ad that showcases the brand's commitment to an active lifestyle, sophistication, and excellence.