In the highly anticipated Super Bowl beer commercial of 2023, Bud Light has chosen the charismatic actor Miles Teller and his wife, Keleigh, as the stars of their ad. This dynamic couple captures the attention of viewers as they cleverly navigate the frustrating experience of being placed on hold during a customer service call.
The ad begins with a relatable scene that resonates with millions of Americans – being placed on hold. We've all been there, waiting patiently on the line, often with a mixture of boredom and frustration. Bud Light takes this universal experience and turns it into an entertaining and memorable advertisement.
Miles Teller, known for his roles in films like “Whiplash” and “The Spectacular Now,” brings his charm and comedic timing to the commercial. He effortlessly engages the audience as he finds creative ways to pass the time while on hold. His wife, Keleigh, adds to the humor and chemistry between the couple, making the ad even more enjoyable to watch.
As the commercial progresses, Miles and Keleigh make the most of their wait time, showcasing their resourcefulness and creativity. They turn their mundane surroundings into a makeshift dance floor, grooving to the hold music and transforming the frustrating experience into a fun and memorable moment.
Throughout the ad, Bud Light's brand is subtly integrated, with the iconic blue bottles strategically placed in the background. This clever product placement ensures that viewers associate the enjoyable and lighthearted experience with Bud Light.
The choice of Miles Teller and Keleigh as the stars of this commercial is a smart move by Bud Light. Their relatability and charisma appeal to a wide audience, ensuring that the ad resonates with viewers. By featuring a recognizable celebrity couple, Bud Light creates a sense of familiarity and trust, further enhancing their brand image.
Bud Light's “Hold” ad for the big game in 2023 is a clever and entertaining commercial that captures the frustrations of being on hold while infusing it with humor and creativity. With the inclusion of Miles Teller and Keleigh, Bud Light has created an ad that is sure to be a memorable highlight of the Super Bowl.