Craig's journey to becoming the CEO of Briess is a unique one. Growing up, he was exposed to the world of brewing and malt production through his father's work. However, Craig initially pursued a career in finance and worked in the banking industry for several years. It wasn't until later in life that he felt the pull to return to his family's business and continue his father's legacy.
Taking the reins as CEO, Craig faced the daunting task of leading a company with a rich history and strong reputation in the industry. He had big shoes to fill, but he was determined to carry on his father's vision and take Briess to new heights.
Under Craig's leadership, Briess has continued to grow and innovate. He has focused on expanding the company's product offerings and adapting to the changing needs of the craft brewing and distilling industries. Craig has also been instrumental in strengthening Briess' relationships with customers and fostering a culture of excellence within the company.
One of the key aspects of Craig's leadership style is his personal approach. He is deeply involved in all aspects of the business and takes the time to understand the needs and challenges of his team and customers. This hands-on approach allows him to make informed decisions and drive the company forward.
In addition to his role as CEO, Craig is also a respected sommelier and brewer. His expertise in these areas brings a unique perspective to the company and helps Briess stay on the cutting edge of industry trends. Craig's passion for brewing and his commitment to quality are evident in the products that Briess produces.