Rosa tequila is made by Calirosa Tequila, a brand founded by Adam Levine and Behati Prinsloo in 2021. Adam Levine, a well-known musician and former judge on The Voice, and Behati Prinsloo, a former Victoria's Secret model, decided to venture into the tequila industry and create their own brand.
The decision to create Calirosa Tequila was driven by their passion for tequila and their desire to offer a unique and high-quality product to consumers. With slogans like “You Had Me at Pink!” and “The Viral Pink Tequila,” they aimed to create a brand that stood out from the crowd and captured the attention of tequila enthusiasts.
When it comes to the production of Rosa tequila, the process begins with the agave plant. Agave plants, specifically the blue Weber agave, are harvested and their hearts, also known as piñas, are used to make tequila. These piñas are then roasted or steamed to convert their starches into fermentable sugars.
Once the piñas have been cooked, they are crushed to extract the juice, which is then fermented. The fermentation process involves the addition of yeast to the juice, allowing it to convert the sugars into alcohol. This fermentation process can take several days, and the length of fermentation can greatly impact the flavor profile of the tequila.
After fermentation, the liquid is distilled to separate the alcohol from impurities and other unwanted substances. This distillation process usually involves multiple distillations to achieve the desired purity and flavor. The resulting tequila is then aged in oak barrels to enhance its flavor and character.
In the case of Rosa tequila, it is important to note that it is a pink tequila. The pink color is achieved by adding a natural colorant derived from fruits or vegetables during the aging process. This gives Rosa tequila its distinctive appearance and sets it apart from traditional clear or golden tequilas.
Calirosa Tequila, founded by Adam Levine and Behati Prinsloo, is the creator of Rosa tequila. Their passion for tequila and their desire to offer a unique and high-quality product have led them to create a brand that stands out in the industry. With their slogans and distinctive pink color, Rosa tequila has quickly gained attention and popularity among tequila enthusiasts.