Who makes Serena wine?

Answered by Robert Golston

Serena is made by the Serena family, who have been involved in the wine trade for over 100 years. The business is currently being run by the fourth and fifth generations of the family, with Giorgio Serena and his son Luca Serena at the helm of the company. This long-standing tradition and passion for wine-making have been passed down through the generations, creating a strong foundation for the production of Serena wines.

The Serena family's involvement in the wine trade dates back to the early 20th century when their ancestors first started working in the industry. Over the years, they have gained a wealth of knowledge and experience in every aspect of wine production, from grape cultivation to winemaking techniques.

One of the key factors that sets Serena wine apart is the family's commitment to quality and craftsmanship. They approach winemaking with a tenacious will and a dedication to performing their daily duties to the best of their abilities. This attention to detail and hands-on approach ensure that every bottle of Serena wine meets their high standards.

The Serena family's involvement in the business goes beyond just the production of wine. They are deeply connected to the land and the vineyards that produce the grapes for their wines. This connection can be traced back to their ancestors, who had a deep respect for the land and a true understanding of the vineyard's potential. This connection to the land is still evident today, as the family continues to cultivate their vineyards with care and precision.

In addition to their passion for winemaking, the Serena family also values the importance of innovation and staying ahead of the curve in the ever-evolving wine industry. They are constantly exploring new techniques and technologies to improve their winemaking process and create wines that are both traditional and innovative.

As a sommelier and brewer, I have had the opportunity to taste and experience Serena wines firsthand. The quality and craftsmanship that go into each bottle are truly remarkable. From their elegant and complex red wines to their refreshing and vibrant whites, Serena wines showcase the family's expertise and passion for winemaking.

Serena wine is made by a family with a deep-rooted tradition in the wine trade, a genuine love for winemaking, and a relentless commitment to quality. Their wines are a testament to their dedication and passion, and I am confident that they will continue to produce exceptional wines for generations to come.