Seagram's Escapes, a popular brand of flavored malt beverages, is currently owned by North American Breweries. This company holds a perpetual license for the brand from Pernod Ricard USA, LLC. In addition to Seagram's Escapes, North American Breweries also owns and operates the Genesee Brewing Company and Labatt USA.
As an expert sommelier and brewer, I have had the opportunity to taste and evaluate various beverages, including Seagram's Escapes. My personal experiences with this brand have allowed me to understand its appeal and the reasons behind its ownership.
North American Breweries acquiring the perpetual license for Seagram's Escapes from Pernod Ricard USA, LLC signifies their interest in expanding their portfolio and diversifying their offerings. The acquisition of Seagram's Escapes allows them to tap into the growing market of flavored malt beverages, which has gained popularity among consumers seeking refreshing and flavorful options.
Seagram's Escapes has built a solid reputation for providing a wide range of flavors, catering to different preferences and taste profiles. The brand offers a variety of fruity and tropical flavors, such as Strawberry Daiquiri, Calypso Colada, and Jamaican Me Happy, which have become favorites among consumers. This diverse flavor range allows North American Breweries to target a broad consumer base, appealing to both younger and older demographics.
In addition to Seagram's Escapes, North American Breweries also owns the Genesee Brewing Company and Labatt USA. The inclusion of these well-established brands in their portfolio further strengthens their position in the brewing industry. Genesee Brewing Company, known for its Genesee and Genesee Cream Ale brands, has a long-standing history and loyal customer base. Labatt USA, on the other hand, is a subsidiary of Labatt Brewing Company, a renowned Canadian brewer known for its Labatt Blue and Labatt Blue Light beers.
The ownership of Seagram's Escapes, along with the Genesee Brewing Company and Labatt USA, provides North American Breweries with a diverse range of products to cater to different consumer preferences. This allows them to compete in various segments of the beverage market and adapt to changing trends and demands.
To summarize, Seagram's Escapes is currently owned by North American Breweries, which holds a perpetual license for the brand from Pernod Ricard USA, LLC. This ownership allows North American Breweries to expand their portfolio and cater to the growing market of flavored malt beverages. Along with Seagram's Escapes, they also own the Genesee Brewing Company and Labatt USA, providing them with a diverse range of products and a strong foothold in the brewing industry.