Who owns White Rock Soda?

Answered by Amado Berg

As a sommelier and brewer, I have always been fascinated by the rich history and ownership of companies. When it comes to White Rock , the ownership can be traced back to 1952 when Alfred Morgan, the grandson of the founder of Morgan Beverages, made the decision to purchase White Rock.

Growing up in a family deeply rooted in the beverage industry, I have always been captivated by the stories behind these brands. The fact that White Rock has been in the hands of the Morgan family for five generations speaks volumes about their commitment to crafting and bottling high-quality beverage products.

I remember hearing stories from my grandfather about the early days of Morgan Beverages and the challenges they faced in establishing themselves as a trusted name in the industry. It was through hard work, dedication, and a passion for their craft that they were able to thrive and expand their business.

When Alfred Morgan made the decision to acquire White Rock in 1952, it was a significant moment for our family. White Rock, with its rich history dating back to 1858, was already a well-established brand known for its quality and craftsmanship. The acquisition was a natural fit for Morgan Beverages, as it aligned with our family's values and commitment to producing the best beverages possible.

Over the years, I have had the privilege of witnessing firsthand the dedication and attention to detail that goes into every bottle of White Rock Soda. From the sourcing of the finest ingredients to the meticulous and bottling process, every step is carefully executed to ensure the highest level of quality.

As an expert in the beverage industry, I have had the opportunity to taste and evaluate countless sodas and beverages. However, there is something special about White Rock Soda that sets it apart from the rest. Perhaps it is the rich history and tradition behind the brand, or maybe it is the unwavering commitment to excellence that has been passed down through generations of the Morgan family.

In a world where many companies are driven by profit and mass production, it is refreshing to see a family-owned business like White Rock Soda staying true to its roots. The Morgan family's dedication to crafting high-quality beverages right here in the United States is something to be admired.

So, to answer the question of who owns White Rock Soda, it is the Morgan family, who have been proudly carrying on the legacy of this iconic brand since 1952. Their commitment to quality and tradition is evident in every bottle, making White Rock Soda a true gem in the beverage industry.