Who sponsors Negroni Week?

Answered by Bill Hernandez

Week, an annual event celebrating the classic cocktail while raising money for charitable causes, is produced by Imbibe Magazine. Imbibe Magazine is a well-respected publication in the industry, known for its coverage of , , , and . As the producer of Negroni Week, Imbibe Magazine takes the lead in organizing and promoting the event.

Sponsorship plays a crucial role in the success of Negroni Week, and several notable brands have stepped up to support this initiative. The primary sponsors of Negroni Week include Campari, Cinzano, Bulldog , and Aviation American Gin. These brands are all well-regarded in the spirits industry and have a strong association with the Negroni cocktail.

Campari, a key sponsor of Negroni Week, is a renowned Italian that forms an essential component of the classic Negroni recipe. Campari's distinctive taste and vibrant red color are integral to the cocktail's character, making it a natural partner for Negroni Week.

Cinzano, another sponsor, is a historic Italian brand known for its vermouths. is an essential ingredient in a Negroni, adding complexity and depth to the cocktail's flavor profile. Cinzano's sponsorship reinforces the cocktail's Italian heritage and showcases the importance of quality vermouth in creating a perfect Negroni.

Bulldog Gin, a London-based gin brand, is also a sponsor of Negroni Week. Gin is a key component of a Negroni, and Bulldog Gin's sponsorship highlights the importance of a high-quality gin in crafting this classic cocktail. Bulldog Gin's unique botanical blend adds its own distinctive flavor to the Negroni, creating a delightful twist on the traditional recipe.

Aviation American Gin, a craft gin brand from Portland, Oregon, rounds out the list of sponsors for Negroni Week. Aviation American Gin brings its own American twist to the Negroni, showcasing the versatility of this cocktail and the wide range of gins that can be used in its creation. The sponsorship by Aviation American Gin demonstrates the global reach and appeal of the Negroni cocktail.

In addition to these primary sponsors, Negroni Week may also have other supporting sponsors that contribute to the event's success. These sponsors can vary from year to year, depending on the specific edition of Negroni Week. Their support may come in the form of financial contributions, promotional efforts, or providing products for participating bars and restaurants.

As a sommelier and brewer, I have personally experienced the impact of sponsorship in the beverage industry. Sponsors play a vital role in supporting events like Negroni Week, enabling organizers to create a platform for bartenders, bars, and consumers to come together and celebrate the Negroni cocktail. The financial and promotional support from sponsors helps to raise awareness about the event, attract participation from bars and restaurants, and generate funds for charitable causes.

Negroni Week is produced by Imbibe Magazine, a leading beverage publication. The event is made possible through the generous sponsorship of brands like Campari, Cinzano, Bulldog Gin, and Aviation American Gin. These sponsors not only contribute to the success of Negroni Week but also showcase the diverse flavors and heritage associated with the Negroni cocktail. Their support helps to create a vibrant and engaging event that celebrates this classic cocktail while making a positive impact on charitable causes.