As an expert sommelier and brewer, I can understand the challenges and decisions that companies face when discontinuing a product like Honest Tea. In this case, it seems that the decision to discontinue Honest Tea was influenced by two main factors: a drop in immediate consumption sales and limited glass supplies.
The first factor, the drop in immediate consumption sales, is an issue that many beverage companies have faced during the COVID-19 pandemic. With restrictions on dining in at restaurants and cafes, people are less likely to purchase beverages on the go or in immediate consumption settings. This can greatly impact a brand like Honest Tea, which is known for its refreshing and convenient nature. As a result, the company may have seen a decline in sales and profitability for this particular product.
Additionally, the limited glass supplies may have played a role in the decision to discontinue Honest Tea. Glass bottles are often preferred for certain beverages, such as tea, due to their ability to preserve the taste and quality of the drink. However, the supply chain disruptions caused by the pandemic may have made it difficult for the company to obtain a sufficient quantity of glass bottles. This could have led to production and distribution challenges, ultimately impacting the availability of Honest Tea on the market.
In my personal experience as a brewer, I have witnessed how supply chain disruptions can greatly affect the production and availability of certain products. When key components or packaging materials become limited or unavailable, it can be challenging for companies to continue producing and selling those products. This may have been the case for Honest Tea, where the limited supply of glass bottles may have made it impractical to continue producing the tea.
It is important to note that discontinuing a product is not an easy decision for any company. Factors such as consumer demand, profitability, and supply chain constraints all play a role in shaping these decisions. While it may be disappointing for fans of Honest Tea to see it discontinued, it is likely a result of the challenging circumstances faced by the company.